NBC Olympics is making its first move to expand the availability of its coverage of the Summer Games online. The network has signed a deal with Snapchat to post highlights and create daily "live stories" using content from NBC as well as from athletes and attendees at the scene, all available on a dedicated channel via Snapchat's mobile app.
The investor rebellion against online video and social media stocks appears to be continuing after Twitter's shares fell 13 percent in after-hours trading Tuesday following a first-quarter earnings report that missed analyst estimates by over $13 million. Revenues reached just $595 million, 36 percent higher than a year ago but much lower than its high point of $641 million in the fourth quarter of 2015.
Short-form social media site Twitter is going long on its video strategy, beating out a field of linebacker-sized contenders like Verizon and Amazon to win the rights to stream 10 of next season's NFL games. Twitter reportedly paid less than $10 million for the entire package, even though other OTT providers bid over $15 million for the rights, according to Re/code.
Twitter won the rights to stream NFL Thursday night games online, beating out Verizon, Amazon and others that were bidding for the rights.
Twitter is now available for Windows 10 mobile devices. The online social networking service this month released Twitter for Windows 10 Mobile, an app that delivers "a Twitter experience designed especially for Windows 10 for PCs and tablets." Device users quickly provided feedback.
Since Facebook announced its live streaming capability last December, the social media giant has been testing its usability and popularity with its membership. Now, monetization is coming into the picture as E! Online announced it will stream a daily infotainment series, Live From E!, on Facebook.
Facebook earned the top spot in the power rankings for every category and region among platforms included in a new mobile advertising study from mobile marketing analytics platform provider AppsFlyer.
Facebook saw a 56 percent year-over-year increase in worldwide downloads of its Android and iOS apps during the fourth quarter, according to MoffettNathanson.
Apple device owners using Twitter's app are finding a new feature in their feed: integrated Periscope videos, which can either be streamed live or watched later on demand until they expire. It's a component that Twitter has been working toward since acquiring Periscope last March.
Facebook's and Twitter's app portfolios' fourth-quarter total downloads both came out ahead of where they ended up during the same quarter in 2014, according to MoffettNathanson. The analyst firm, now getting its app data from Apptopia, found Facebook's app portfolio notch impressive annual growth globally while finding more modest results in the U.S. Twitter's portfolio growth almost matched Facebook's, but mostly because of Periscope.