Why is ad blocking taking off? That's easy: Consumers love it. Without ads bogging down processing speed on their computers, tablets and smartphones, their devices run much faster. But online video providers that derive their revenue from advertising are in a bind. Can a balance be found that keeps ads playing without chasing away audiences?
With one of the largest station groups in the U.S. consolidating its advertising efforts and a consortium of broadcasters backing a streaming app service for their affiliates, the market for local TV stations appears to be ready to bust wide open. Can they grab a piece of a $40 billion advertising pie?
How are audiences watching video today? What percentage of time do they spend watching online video versus live linear television? We take a look at how audiences viewed and engaged with their content in the second quarter.
As the lines between device makers, network operators, and content providers blur, the user experience has become more critical both as a point of competitive differentiation and a way to increase customer satisfaction.
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As Yahoo's growth prospects continue to stay flat and analysts predict the company may be broken and sold off, Verizon Chairman and CEO Lowell McAdam confirmed that the service provider is taking a hard look at buying the Internet search and online video company -- or at least some of its assets.
Live streaming may have a scored a decisive win during the Super Bowl on Sunday night, but not just in viewer numbers. Online watchers also saw a very reliable online video stream, with few major problems reported -- at least, anecdotally.
Late last week, word got out that Google had produced a set-top box that meets many of the specifications that FCC Chairman Tom Wheeler would like to see cable operators implement in their STBs. It was curious on a lot of levels, until one realizes that Google has become one of the biggest influencers in Washington, D.C., says FierceCable Editor Daniel Frankel.
Sports network ESPN will have a presence on Chinese online video provider Tencent's platform following a deal between the two companies. Under the agreement, ESPN will create and distribute locally-focused live sports content in China across Tencent's digital platforms.
Yahoo plans to keep a tight focus on Mavens, its mobile, video, native and social media initiative, with CEO Marissa Mayer calling it a key monetization strategy. However, the company plans to realign in the wake of a late-2015 scuffle with investors who wanted it to cancel a planned sell-off of its Asia-Pacific assets -- including a layoff of 15 percent of its workforce.
Google's chart-topping video asset, YouTube, helped drive the unit's core Internet business -- which includes search and Android as well -- up 14 percent to $74.5 billion in 2015, Alphabet said in its fourth-quarter and year-end earnings report.
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GTT is on the buying path again, announcing that it has acquired Internet and managed services provider Telnes Broadband for $18 million.
Early reviewers who raved about the speed provided by the new LinkNYC public Wi-Fi in New York City can thank Qualcomm for supplying technology that resides inside the futuristic-looking links.