Lisa Utzschneider is a veteran of Amazon and Microsoft who built Amazon's advertising unit to a near-$1 billion business. Now Yahoo's SVP of Sales, Americas, she recently caught up with FierceOnlineVideo Editor Samantha Bookman to share Yahoo Screen's original content strategy and its cross-platform advertising initiative.
Sling TV CEO Roger Lynch on changing programmers' minds, targeted ads, linear TV's 'rabbit hole'
In the past 15 months, programmers have finally opened up to reality that today's mobile TV consumer wants more choice. Roger Lynch, VP of advanced technologies for Dish Network, has had a front-row seat to this dramatic change of attitude. FierceCable recently caught up with Lynch to talk targeted advertising, Dish's work with Disney and the decision to reuse the "Sling" brand. Read more
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Online video startup Pluto TV has signed a distribution deal with Hulu that will make all of Hulu's free, ad-supported content available on its website.
Google's YouTube may still hold the top position for monthly views, but its newest competition for content creators should have it a bit worried. Facebook said it will now share revenue from ads with video creators like Funny or Die, NBA and others. However, the social media giant wasn't clear on who exactly can participate, and its revenue split has some wonky caveats, raising concerns among some publishers.
Could the CEOs of online video providers soon be seeing paychecks along the lines of their counterparts in the pay-TV industry? Regardless of how long it may take, it may be a good idea for them to check out the 2014 compensation packages of cable executives.
After more than three months of negotiation, Vivendi has completed its deal to buy online video provider DailyMotion from its parent company, Orange. Vivendi purchased an 80 percent stake in the company for $241.8 million (€217 million).
While HBO isn't forthcoming about its subscriber numbers, particularly for its shiny new standalone service HBO Now, an online video industry analyst pegged the number of subscribers to the OTT variant at more than 850,000, "and the number could very well be around 1 million."
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Orange CFO Ramon Fernandez said the company is targeting annual revenue growth of around 5 per cent in Africa and the Middle East by 2018 and is looking for further opportunities to expand in the region.
Ofcom on Friday imposed a fine of €1 million (€1.4 million/$1.5 million) on EE for misleading customers who made complaints about the company's mobile and fixed voice and data services.