Showtime waded into the digital video fray over the past year with the launch of Showtime Anytime and its direct-to-consumer Showtime app. FierceOnlineVideo spoke with Showtime COO Tom Christie at the INTX Show in Boston about Showtime's online video strategy and his view of the changing multichannel industry.
In a study conducted by IneoQuest and Research Now into video buffering -- a distinct possibility for live-streamed video, besides latency -- two-thirds of the respondents rated their frustration with buffering video a seven out of ten, and two out of five would wait less than 10 seconds before presumably giving up.
Why is ad blocking taking off? That's easy: Consumers love it. Without ads bogging down processing speed on their computers, tablets and smartphones, their devices run much faster. But online video providers that derive their revenue from advertising are in a bind. Can a balance be found that keeps ads playing without chasing away audiences?
Verizon's $4 billion buy of AOL last year was initially a bit of a surprise to the industry, but made sense in the wake of the launch of go90, its mobile-first, ad-supported video streaming service. But although the provider is supporting digital advertising efforts around go90, Dan Ackerman, vice president of programmatic TV at AOL, says that the service is just one part of its broader portfolio.
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The closing out of grandfathered subscription prices hit Netflix hard in the second quarter, with users churning out of the SVOD service at higher rates than expected, the company reported.
Two years after pulling the plug on its disastrous SVOD partnership with Verizon, Redbox is giving OTT streaming a try again. The video rental service is trialing a transaction video on demand (TVOD) service with a "small subset" of its customers.
Sinclair Broadcast Group is deploying Burst, a mobile-first online video platform, to more than 50 markets where Sinclair owns television stations. The technology will allow its stations to deliver mobile video to broadcast, over-the-top, and other digital outlets.
Online video creators are helping push competition in the stock video market as demand grows, and that's leading to some interesting strategic steps. Cue the latest move by VideoBlocks, which has added a division that focuses specifically on small, medium and large businesses that need digital video footage.
Microsoft is seeing its investment in cloud services pay off as its Azure revenues for the fiscal fourth-quarter climbed 102 percent year over year. And one of the fruits of that success is a new enterprise video management system, Stream, which utilizes the Azure platform.
Google's YouTube appears to be leading the charge toward improved ad viewability -- a key metric determining whether an ad was actually watched by a human being -- reporting 93 percent viewability in a new study by the search engine giant. But overall ad viewability rates are still lower in the United States, at 62 percent, than in other countries, a new Google study reveals.
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Sprint is quietly testing new unlimited data plans in a handful of markets across the U.S. And it appears to have taken a page from T-Mobile's playbook to do it.
As AT&T readies the launch of its DirecTV Now streaming pay-TV service later this year, the company told investors Thursday that 5 million customers have already signed up for an offer that bundles DirecTV service with unlimited wireless data plans.