YouTube, Hulu, Vimeo and other online video providers have enjoyed significant success. But other OTT video players haven't been so lucky. Here are 10 online video companies either gone before their time, or that are struggling to keep from fading away.
For smaller MCNs and for individual content creators, YouTube is a challenging space to turn a profit. Enter the next generation of online distributors: companies that are providing ways for content creators to post and publicize their videos beyond YouTube.
Seems like everyone and their mother is trying to launch a content service over the top these days. But so far, the ever-growing number of available streaming services has brought in real profit to only a few--even Netflix is struggling to maintain decent margins--while frustrating consumers searching for the content they want to watch. Could alliances between online video providers--rather than industry consolidation--help resolve these problems?
FilmOn CEO: FCC 'extremely positive' toward MVPDs
Change is inevitable. That's the mantra being carried by Alki David, founder and CEO of FilmOn. The outspoken executive is attempting to rally support for a NPRM circulated by agency Chairman Tom Wheeler that could change the definition of an MVPD. FierceOnlineVideo chatted with David following his latest FCC visit to get his view of the climate at the commission, an overview of FilmOn's business model, and how he sees the OTT landscape evolving in the near future.
Follow us on Twitter.
Jump into the discussion! Join the FierceOnlineVideo group at LinkedIn.
More online video news from across the Web:
> NAB is accepting applications for its SPROCKIT showcase for emerging companies at its annual tradeshow in April. Release
> Samsung is launching a mobile online video service. Story (sub. req.)
> Two-thirds of all OTT subscriptions in Latin America are Netflix subscriptions. Story
POPULAR COMMENT THREADS
Embattled OTA-over-OTT provider Aereo filed for Chapter 11 reorganization Friday in the Southern District of New York, citing an "uncertain regulatory and legal climate" that has kept the startup from operating since June.
With the NFL jumping into online video with its NFL Now app, and regional networks like Pac-12 debuting their own OTT experiences, the idea of watching sports online is transitioning from an optional activity to must-see video. And next year, "broadband sports," as TDG analyst Joel Espelien dubs it, is set to take off in a big way.
Multiscreen service provider MobiTV has partnered with TV Bank, one of Japan's largest online video providers, to help extend its new pay-TV service, BBTV Next, to connected devices for all its subscribers.
The advantages of developing software for a device that stays pretty much glued to consumers 24 hours a day appear to be paying off. According to Yahoo!-owned mobile analytics firm Flurry, time spent on mobile devices has grown to 177 minutes per day on average, surpassing time spent with the TV, which stayed flat at 168 minutes per day.
National Association of Broadcasters EVP of Strategic Planning Rick Kaplan gave the FCC something of a backhanded compliment in a post on the association's policy blog: While lauding the commission's proposal to classify certain over-the-top providers as multichannel video programming distributors (MVPDs), he also said that Chairman Tom Wheeler does not appear "to appreciate the complexities" of the proposed rulemaking.
With just under 40 million subscribers in the United States, Netflix "may be reaching the ceiling of what it can add," according to an article exploring the subscription video on demand provider's profit potential. Combined with ever-increasing prices for Hollywood content and stiff international competition, times could get pretty interesting for Netflix.
From Our Sister Sites
During its November open meeting on Friday, the FCC issued a notice of proposed rulemaking (NPRM) related to the proposed transition large service providers are making from traditional TDM to IP, with an eye on consumers and small businesses that rely on services that may not be supported following a transition.
The vendor supplying up to 10,000 802.11ac access points for New York City's LinkNYC is Ruckus Wireless, the same company that is supplying Wi-Fi gear for cities like San Francisco and San Jose, Calif., albeit on a much smaller scale, sources close to the matter say.