Why is ad blocking taking off? That's easy: Consumers love it. Without ads bogging down processing speed on their computers, tablets and smartphones, their devices run much faster. But online video providers that derive their revenue from advertising are in a bind. Can a balance be found that keeps ads playing without chasing away audiences?
With one of the largest station groups in the U.S. consolidating its advertising efforts and a consortium of broadcasters backing a streaming app service for their affiliates, the market for local TV stations appears to be ready to bust wide open. Can they grab a piece of a $40 billion advertising pie?
How are audiences watching video today? What percentage of time do they spend watching online video versus live linear television? We take a look at how audiences viewed and engaged with their content in the second quarter.
And we're off: analysts earlier this year were predicting that at least 20 subscription-based OTT services would launch by 2018, most in small content niches. But in the meantime, a number of companies including startups, pay-TV operators and wireless carriers are jumping ahead with launches and partnerships, leaving analysts to scramble in the background.
Since launching its SVOD service on May 7 with 50 international linear channels, YipTV, a Fierce 15 winner, has been on a growth trajectory content-wise, boosting its available streamed channel to 73 with 25 more pending. YipTV CEO Michael Tribolet sat down with Samantha Bookman to talk about the OTT provider's latest moves, its benefit to immigrant communities in the U.S. looking for a taste of home, and his take on the FCC's consideration of virtual MVPDs.
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AOL President Bob Lord is leaping back onto the path he was on before the online company was acquired by Verizon earlier this year: moving toward running a publicly-owned company. The executive said he will leave AOL sometime in 2016, though an exact date hasn't been announced.
Amazon Prime subscribers who have an Apple streaming device may get a nice boost in the coming weeks: the retail giant is reportedly working on an Instant Video app for the Apple TV.
Motor Trend, a brand targeted at auto enthusiasts, stands as the latest effort to jump into the SVOD world with its new OnDemand service. Vendors Kaltura and 3 Screen Solutions are powering the offering, created by Motor Trend owner TEN: The Enthusiast Network.
Verizon has carefully worked to build its reputation as a reliable telecommunications company focused exclusively on building wireless and wireline networks. However, according to company executives, Verizon's recent entry into the mobile video space via its new Go90 offering represents Verizon's efforts to join the rush into mobile video, targeted advertising and Silicon Valley-style innovation.
The Walt Disney Company this week introduced a new SVOD service in the UK called DisneyLife, which offers monthly subscribers a collection of Disney-owned movies, books, music and TV shows. A family account that supports up to six different users costs £9.99 per month, and the service will initially be available in the UK.
A recent survey found that more than half of Americans use Netflix to stream content, though the streaming video on demand (SVOD) provider trails HBO in terms of original content demand, according to another study.
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AT&T confirmed that it will increase the price of its legacy unlimited data plan by $5 per month, to a total of $35 per month, starting in February. 9to5Mac first reported the news, citing an unnamed source, and an AT&T representative subsequently confirmed the price increase to FierceWireless.
App sessions growth in Europe is 12 percent higher than those in the U.S. based on data tracked over the past year by Flurry. The Yahoo-owned service recently published it's first "deep dive" based on 725,000 apps across 564 million devices in Europe.