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Netflix to close Oregon call center as it centralizes DVD operations

The dominance of Netflix's online streaming service came to light once again this week as the provider announced that it will be closing one of its call centers devoted to helping DVD customers, and either relocating or laying off 188 employees.

Adobe: TV Everywhere usage jumps 388% in second quarter

Viewers are starting to understand TV Everywhere, it appears, as usage of multiscreen options provided by pay-TV providers jumped 388 percent in the second quarter compared to the same time last year. That's according to Adobe's bi-annual Video Benchmark Report, which measures authenticated online video viewing through its customers' TV Everywhere services. FierceCable breaks down the numbers here.

Control of online video advertising begins to take precedence for OTT players

Over-the-top providers are apparently taking into their own hands the growth of online video advertising, with Ooyala as the latest to acquire an advertising services platform. The provider announced this week that it had entered an agreement to buy Videoplaza, which offers premium video ad serving platforms and programmatic trading to companies in the Asia-Pacific and Europe regions. Terms of the deal weren't disclosed.

Google looks to TV screen to rake in YouTube revenues

YouTube is riding high as advertisers continue to buy into its online video offering--particularly its premium Google Preferred ad category. The primarily short-form online video service's partner revenues are up 60 percent from 2012 and 2013, company executives revealed in an earnings conference call on Thursday. And as more viewers access the service through their television screens, Google is looking to invest in content that will keep viewers tuned to the big screen.

Programmatic ads set to top $10B, but online video ads stick with tradition... for now

Programmatic display ads--advertising sold online using automated means, often auction-based--has seen its biggest year yet, and should pass $10 billion in 2014. But online video ads aren't yet playing a big role in that growth.

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FierceDeveloper

iOS developers now know what they'll be doing over the upcoming holiday season: making sure their current and future apps are able to support 64-bit computing based on a strict commandment from Apple.

FierceWireless

Amazon revealed how much it is losing on its Fire smartphone: at least $170 million to date.