From the early days of watching pandas mosey in and out of frame on bandwidth-starved live cams to delivering the Super Bowl to millions of online viewers, live streaming has come a long way. But providers are still trying to solve a nagging problem: delays in a video's delivery as long as two minutes, which can ruin a sports fan's day.
Why is ad blocking taking off? That's easy: Consumers love it. Without ads bogging down processing speed on their computers, tablets and smartphones, their devices run much faster. But online video providers that derive their revenue from advertising are in a bind. Can a balance be found that keeps ads playing without chasing away audiences?
With one of the largest station groups in the U.S. consolidating its advertising efforts and a consortium of broadcasters backing a streaming app service for their affiliates, the market for local TV stations appears to be ready to bust wide open. Can they grab a piece of a $40 billion advertising pie?
The ability to provide great quality of service and quality of experience could mean the difference between survival and being doomed in the growing over-the-top video tsunami. As providers move their advanced online video products from the hype phase to the product phase, how do they get and maintain quality across the ecosystem?
The evolution of content distribution and the consistent growth of over-the-top streaming generates industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide, the industry remains in a state of great change.
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Tom Christie has been with premium network Showtime for more than two decades, and has seen the cable industry rise and fall and now, possibly, rise again thanks to changing technologies and consumer demands. In the midst of all the industry sturm und drang, however, he says the last five years have been the best of Showtime's existence.
As the online advertising market continues to change, Google is changing with it. The search engine giant, which relies on display and video ads to generate 90 percent of its annual revenue, said it is changing the size of the ads at the top of its search pages, The Wall Street Journal reports. The move, in part, reflects online users' continuing shift to mobile devices, and providers' efforts to keep up with the change.
From sparse attendance and widely spaced booths to a vague keynote from FCC Chairman Tom Wheeler, last week's INTX tradeshow – rebranded from its old moniker, The Cable Show -- seemed to have little going for it.
NBC Sports Digital is scaling up its online video streaming effort ahead of the Summer Olympics with the launch of a new end-to-end streaming service, Playmaker Media. While its inaugural client, the International Olympic Committee, isn't surprising, the service is clearly intended to compete directly with established end-to-end streaming providers like MLB Advanced Media.
Netflix is setting its lineup for the summer and well into the fall, with a slate of exclusive content scheduled thanks to its relationship with Disney and its related properties -- a deal that will lock out Starz and Amazon from new Disney movies and potentially make the ongoing content licensing battle red hot.
The European Union wants online video streaming giants Amazon Prime Video and Netflix to devote a much larger portion of their libraries to regional content, an attempt by the governing body to force a more level playing field in the SVOD space, according to media reports.
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LeRoy Carlson, founder and Chairman Emeritus of Telephone and Data Systems (TDS), passed away on Monday at 100 years old.
A familiar refrain among consumers is that cellular, pay TV, and broadband are overpriced. But if you take a look at the cost of providing some of these services, plot them against demand and usage patterns, and consider some of the unique aspects of the North America market and geography, a different picture emerges. So here's my take, in terms of what looks reasonable from the perspective of the consumer, and service providers' requirement to operate a viable business.