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  • The boneyard: Online video sites that bit the dust … and some that may rise again

    YouTube, Hulu, Vimeo and other online video providers have enjoyed significant success thanks to a winning combination of audience engagement, differentiation and advertising revenue. But other OTT video players--like Redbox Instant, Justin.tv and others--haven't been so lucky. Why, in an increasingly all-digital world, did these OTT video providers fail? Here are 10 online video companies either gone before their time, or that are struggling to keep from fading into the Internet ether.

Adobe: TV Everywhere usage jumps 388% in second quarter

Viewers are starting to understand TV Everywhere, it appears, as usage of multiscreen options provided by pay-TV providers jumped 388 percent in the second quarter compared to the same time last year. That's according to Adobe's bi-annual Video Benchmark Report, which measures authenticated online video viewing through its customers' TV Everywhere services. FierceCable breaks down the numbers here.

Control of online video advertising begins to take precedence for OTT players

Over-the-top providers are apparently taking into their own hands the growth of online video advertising, with Ooyala as the latest to acquire an advertising services platform. The provider announced this week that it had entered an agreement to buy Videoplaza, which offers premium video ad serving platforms and programmatic trading to companies in the Asia-Pacific and Europe regions. Terms of the deal weren't disclosed.

Google looks to TV screen to rake in YouTube revenues

YouTube is riding high as advertisers continue to buy into its online video offering--particularly its premium Google Preferred ad category. The primarily short-form online video service's partner revenues are up 60 percent from 2012 and 2013, company executives revealed in an earnings conference call on Thursday. And as more viewers access the service through their television screens, Google is looking to invest in content that will keep viewers tuned to the big screen.

Programmatic ads set to top $10B, but online video ads stick with tradition... for now

Programmatic display ads--advertising sold online using automated means, often auction-based--has seen its biggest year yet, and should pass $10 billion in 2014. But online video ads aren't yet playing a big role in that growth.

Netflix stumbles on subscriber growth, keeps revenue in line at $1.41B

A hiccup in new subscribers didn't stop Netflix from bringing in revenues of $1.41 billion in the third quarter of 2014, keeping it in line with forecasts. However, the subscriber news combined with HBO's landmark announcement earlier that it would offer a standalone OTT service sent the subscription video on demand (SVOD) provider's stocks downward 25 percent following its earnings report.

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