How are online video providers going after new subscribers this holiday season? With Black Friday and Cyber Monday looming, a few are already gearing up the marketing machine to entice viewers to switch to their channel or purchase their online video-capable equipment.
With the online video industry growing at an impressive rate, it's becoming more and more important for video streaming services to differentiate themselves from one another. They are doing so by finding new ways to get their content in front of consumers, seeking out the newest, hottest offerings and creating innovative new business models that cater to viewers' individual profiles.
More online video news from across the Web.
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> NBCUniversal shows in Canada and the Netherlands are available on Netflix. Story
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Comcast, the country's largest cable operator, has expanded its usage-based broadband billing trial to its Maine cable systems, according to a report in Multichannel News.
DreamWorks Animation and Technicolor-backed M-Go is hoping retail shoppers will buy title-specific gift cards redeemable for HD movie downloads. The cards will be sold at some 300 grocery stores in California, Nevada, Ohio and Texas and, later this month, online.
The launch of YouTube's rumored subscription music streaming service is reportedly behind schedule. The Google-owned online-video giant was planning to introduce a Spotify-like service before the end of the year.
When new episodes of Netflix's series from DreamWorks Animation "Turbo FAST" premiere later this month, viewers won't find the entire season.
Crunchyroll, an online video company focused on streaming Japanese animation, sold a majority stake to the Chernin Group. The investment group, led by former Fox executive Peter Chernin, confirmed the transaction Monday, but did not say how much it paid.
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FCC Chairman Tom Wheeler said the commission is moving the start of the 600 MHz broadcast TV spectrum incentive auctions to mid-2015 from a previously scheduled start of sometime in 2014 to make sure the agency gets the technology and policy correct. The decision could have major ramifications for how other spectrum auctions scheduled to take place before the incentive auctions proceed.
Comcast said it completed expansion of a fiber network to commercial Renton, Wash., a move that it hopes will help it sell Ethernet and broadband Internet access to business customers.