Hulu has been on a tear for the last few months when it comes to locking in exclusive deals for older TV content like Seinfeld, guaranteeing that it will have sought-after series for several years to come. But what happens after those deals expire? Hulu had better have some more good cards to play, because content-hungry competitors are storming in.
Yahoo's Utzschneider on the potential of cross-platform advertising
Lisa Utzschneider is a veteran of Amazon and Microsoft who built Amazon's advertising unit to a near-$1 billion business. Now Yahoo's SVP of Sales, Americas, she recently caught up with FierceOnlineVideo Editor Samantha Bookman to share Yahoo Screen's original content strategy and its cross-platform advertising initiative. Read more
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Five years from now, a viewer will turn on his or her television and see a host of content being offered that is tailored specifically to that individual. Not just a list of cable programs that are on, but a host of selections from TV programming to OTT content, to lifestyle and shopping recommendations -- all changing to suit the time of day or even the viewer's mood, so to speak. At least, that's what content providers want to happen.
Subscription video on demand providers need to keep an eye on the "extremely high" churn rates endemic to the OTT video market segment, a new report from Parks Associates has found. In the past 12 months, 7 percent of U.S. broadband households have cancelled their Hulu Plus subscriptions, a number that represents about half of Hulu's subscriber base.
Content delivery network provider Akamai Technologies saw revenues increase in the second quarter to $541 million, a 14 percent year-over-year increase. However, net income decreased 8 percent to $67.2 million, or 37 cents per diluted share, due to increased spending meant to bolster its infrastructure ahead of an expected wave of new over-the-top video entrants.
For many years, telecom was pretty much a man's world. But that is steadily changing as women continue to move into leadership positions at Tier 1 telcos like AT&T, competitive carriers, and industry advocacy groups like NTCA.
Multicultural linear OTT service YipTV, faced with an increasing amount of competition from other over-the-top streaming services like Sling TV, opened up 17 of its linear channels to new subscribers, who can access the preview lineup for free when they sign up for the service.
HBO Now rolls to Verizon broadband customers with 30-day free trial as HBO signs on to Verizon mobile OTT service
HBO's standalone over-the-top SVOD service, HBO Now, continues to expand beyond its initial Apple TV boundaries. The provider announced that Verizon broadband customers, including both FiOS and high-speed Internet customers, now can sign up for the service. HBO Now is also giving new customers from Verizon a free 30-day trial.
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NBCUniversal confirmed to FierceCable that it will not run advertisements for Dish Network's OTT Sling TV service on its owned and operated stations in San Francisco, San Diego, New York and Washington D.C.
T-Mobile US leads the Tier 1 wireless carriers in what is known as digital "share of voice," according to iSpot.tv, a research firm that tracks and analyzes TV advertising. Share of voice is an ad revenue model that focuses on weight or percentage among other advertisers in a given market. T-Mobile has around 60 percent of the "digital SOV," according to iSpot.tv, meaning it has a disproportionate share of mentions and influence in digital and social media. That lets T-Mobile attract and capture younger customers.