Online video piracy, once thought on the wane thanks to inexpensive SVOD services like Hulu and Netflix, is showing that it's still a resilient foe, according to recent findings. To combat illegal downloads and streaming, industry players may need to toss out old solutions and adopt tactics that seem, on the surface, a little crazy.
As the online video market heats up, increasing attention is being paid to one of its fastest-growing consumer segments: the Hispanic viewing audience. Increasingly, Hispanic OTT viewers are young, technologically savvy, and have increasing buying power. But are online video providers and advertisers reaching this potential powerhouse demographic?
Who are the fresh-faced young go-getters who are leading, more behind the scenes at this point, the innovation needed to transform the industry for the digital era? Who are the rising executive stars of the TV video business? FierceCable profiles five leaders who are taking their companies to the next level.
Kraus: Winning the consumer through user interfaces
The user experience is becoming more and more critical for CE manufacturers, pay-TV providers, and content providers. In an era where virtually every device can stream the major content apps--Netflix, YouTube, Amazon Prime Instant Video, and others--a strong user experience can create compelling, competitive differentiation. Read more
Follow us on Twitter.
Jump into the discussion! Join the FierceOnlineVideo group at LinkedIn.
POPULAR COMMENT THREADS
3Play Media aims to lower online video captioning barriers as accessibility advocates step up their game
As regulations around captioning of online content take hold--including, as of January 2016, video clips--online video providers increasingly are looking for solutions that make the captioning process easier and more affordable.
Live-streaming apps Meerkat and Periscope are helping drive an incremental shift in audiences' attention toward user-generated live-streaming, something Twitch jump-started and that social media may push forward.
Dead on arrival: That's the prognosis of online video industry analyst Joel Espelien of The Diffusion Group, who declared Sony's new OTT service, PlayStation Vue, a "well-intentioned" product that does a poor job of targeting its key demographic, male millennials.
The online video world will find out whether Jason Kilar's latest venture, Vessel, is ready for prime time. The SVOD service, after a few months in beta, has launched to the general public, offering monthly subscriptions for $2.99.
Call it a one-yard gain for the OTT team: The NFL has earmarked one of its Week 7 games, the Jacksonville Jaguars-Buffalo Bills game being played in London, England, to be streaming-only. The event won't be available via broadcast TV, nor will it be shown on DirecTV's Sunday Ticket service.
As March Madness gripped the nation this week, Yahoo Screen debuted Sin City Saints, a half-hour, basketball-themed original comedy series. Likewise, its competitor AOL Originals debuted its first long-form original series, making the first four episodes of Connected available exclusively to Roku users via the AOL On app.
From Our Sister Sites
Responding to the latest back-and-forth from a coalition opposing its proposed merger with Time Warner Cable, Comcast shot back at the assertion that it rejected an opportunity to have NBCUniversal participate in Apple's upcoming over-the-top pay-TV service.
ATLANTA--AT&T Mobility CEO Glenn Lurie said that he would not be all that concerned if Sprint and T-Mobile US were to merge and form a larger-scaled competitor.