Chicago plays host to the NCTA's newly revamped annual tradeshow, INTX, the Internet & Television Expo, from May 5-7, 2015. FierceCable is on hand covering the keynotes, events and panels as they happen at this cornerstone cable show. Check here regularly for updates from Executive Editor Mike Dano and Editor Daniel Frankel.
Online video piracy, once thought on the wane thanks to inexpensive SVOD services like Hulu and Netflix, is showing that it's still a resilient foe, according to recent findings. To combat illegal downloads and streaming, industry players may need to toss out old solutions and adopt tactics that seem, on the surface, a little crazy.
How much does it cost for a consumer to cut the cord? How much does it cost to maintain a cord-cutter lifestyle? And can OTT providers attract viewers who are increasingly swayed by the promise of all the video they can binge on?
As the online video market heats up, increasing attention is being paid to one of its fastest-growing consumer segments: the Hispanic viewing audience. Increasingly, Hispanic OTT viewers are young, technologically savvy, and have increasing buying power. But are online video providers and advertisers reaching this potential powerhouse demographic?
Lisa Utzschneider is a veteran of Amazon and Microsoft who built Amazon's advertising unit to a near-$1 billion business. Now Yahoo's SVP of Sales, Americas, she recently caught up with FierceOnlineVideo Editor Samantha Bookman to share Yahoo Screen's original content strategy and its cross-platform advertising initiative.
Sling TV CEO Roger Lynch on changing programmers' minds, targeted ads, linear TV's 'rabbit hole'
In the past 15 months, programmers have finally opened up to reality that today's mobile TV consumer wants more choice. Roger Lynch, VP of advanced technologies for Dish Network, has had a front-row seat to this dramatic change of attitude. FierceCable recently caught up with Lynch to talk targeted advertising, Dish's work with Disney and the decision to reuse the "Sling" brand. Read more
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Consumers using Android devices or Chromecast who felt left out when HBO debuted its new over-the-top service exclusively on Apple's iOS platform now can join the Game of Thrones streaming club. Google announced during its I/O conference that HBO Now will be available this summer through Cast on Android and via web browsers.
By 2019, 80 percent of all IP traffic will be video--a 13 percent increase from 2014, when video took up about 67 percent of IP-based traffic. That's the latest forecast from Cisco, which has released its 2015 Visual Networking Index. But mobile traffic won't be the biggest part of that figure. Advanced video services including 4K/Ultra-High Def, 360-degree/spherical video, and video-centric M2M applications will be among the biggest bandwidth hogs.
With better-than-expected quarterly results, an announcement that it's acquired middleware provider Cubiware, and rumors increasing that TiVo is working out a way to provide a linear OTT service using the tech it acquired from defunct Aereo, analysts are looking on the DVR maker with a more favorable eye.
Rumors have been swirling since January, but Netflix finally confirmed this week that it will launch a redesigned user interface for its SVOD service in June, in line with its recent earnings-call promise to do so in the second half of 2015. But why all the hullaballoo over what seems like, on the surface, a few minor changes to how the menu looks?
Could beer show the way to online ad profits? As OTT video ad spending begins its upward growth, U.S. advertisers might be wise to keep an eye on the way a single Scottish company tackles next-generation ad strategy--and how its millennial-aged consumers respond.
What a long, strange trip it's been for Lycos: The Internet's first really big search engine has remade itself as a digital media company. This week the company released its fiscal fourth-quarter and full-year 2015 results, declaring that it plans to become "one of the larger video advertising players" worldwide, with a focus on mobile advertising.
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Android Pay, a new mobile payment system introduced by Google as part of its latest smartphone operating system, is not a game changer for the sector a senior Ovum analyst said.
Telecom Egypt's board raised questions about the state-run operator's future mobile strategy this week, when it appointed a new chairman and CEO.