As the online video market heats up, increasing attention is being paid to one of its fastest-growing consumer segments: the Hispanic viewing audience. Increasingly, Hispanic OTT viewers are young, technologically savvy, and have increasing buying power. But are online video providers and advertisers reaching this potential powerhouse demographic?
Those in the online video industry got to see their market mature significantly during 2014. After years of mediocre content and audience that forced the segment to take a backseat to pay TV, the online video space blossomed this year with headlining developments.
Comparing streaming sticks: How well will Roku, Chromecast, and Fire TV Stick sell this holiday season?
How well will the top three streaming sticks sell this holiday season? We take a look at these popular devices in terms of usability, consumer reach and potential sales.
February 14 wasn't just a day for couples to frantically scramble for restaurant reservations--this year it marked the tenth anniversary of YouTube's domain registration. Its first video, "Me At the Zoo"--which featured a pithy description of elephants', er--well anyway, that was uploaded on April 23, 2005.
With CuriosityStream, Hendricks aims to fill an SVOD niche
It's been a long, strange trip for video on demand over the past few years, but thanks to over-the-top streaming, the concept of VOD is finally coming into its own. One person who's excited about the potential of OTT is John Hendricks, founder of the Discovery Channel and until last year the chairman of Discovery Communications. Hendricks spoke with Samantha Bookman, editor of FierceOnlineVideo, about the soon-to-be-launched SVOD service, the content niche it fills, and the parallels he sees between the cable revolution of the mid-1970s and today's online-video disruption. Read our interview
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Call it a cautious win for the online video industry: After a commission meeting marked by strenuous dissent from its Republican commissioners, the FCC voted 3-2 to adopt net neutrality rules that classify broadband as a service under Title II of the Communications Act of 1934 and Section 706 of the Telecommunications Act of 1996.
If online video's future--particularly when it comes to 4K streaming--depends upon the capacity and speed of the nation's networks, then companies like Google play a critical role. Google Fiber's ongoing challenge to other Internet service providers is to bring 1 Gbps services to consumers at a reasonable price.
Views of video ads on long-form content jumped 43 percent in the fourth quarter of 2014, according to FreeWheel's latest report.
As many as 1.4 million U.S. households either cut their pay-TV subscription or never had one in the first place last year, a number that "appears to have markedly increased" over past years, according to analysts Michael Nathanson and Craig Moffett. The data could spell bad news for cable and satellite operators, which managed to stem the tide of video subscriber losses somewhat in the fourth quarter.
Over-the-top service provider Kaltura and IBM are providing platform and infrastructure support to Turner Broadcasting as it launches an authenticated multiscreen service in Latin America and Brazil. The partnership is IBM's first hybrid cloud services foray into the media and entertainment industry.
For online video startups, the OTT landscape is one that appears ripe with possibilities but in reality can be hard to realize. Streaming video startup GroupFlix is wading through that mire now and, in an attempt to expand a less-exploited niche, is shifting its focus a bit. The business is changing its name to Pilotly and, taking a page from the Amazon playbook, will offer viewers the ability to watch and rate pilot episodes of TV series.
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Mozilla is teaming with major operators like Verizon Wireless to bring Firefox OS devices to developed countries where it currently has very little traction. The first Firefox OS phones sold by Verizon will likely hit the U.S. market in 2016.
Samsung Electronics unveiled the next versions of its flagship line of smartphones, the Galaxy S6 and S6 Edge, with high hopes that these devices will be a bigger hit than their predecessor, the S5. The two smartphones are dramatically different from the pastic-backed progenitors of the Galaxy S family because they have metal bodies.