At the end of the first quarter of this year, I took a snapshot of some of the measurement data being released by three of the most prominent audience ratings firms in the U.S.: Nielsen, of course, Rentrak and comScore. Nielsen had just begun to follow the lead of its younger, more multiscreen-concentrated cousins and added a social media engagement metric to its ratings reports, and so for the first time the industry had a chance to compare how each firm was looking at engagement around TV series both on traditional television and online.
Connected entertainment is creating a whole new world for Internet video. Initially a web-based medium to share individually recorded and animated videos, Internet video has expanded beyond early viral sensations to include professionally produced premium content available on the Internet through a variety of apps and platforms.
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Updated: YouTube's answer to live-streaming game site Twitch is now live: YouTube Gaming is available in every country in which the top OTT video site operates, Ars Technica reports.
Maker Studios' payout from Disney, a year after its acquisition, will be somewhat smaller than the potential $450 million that was on the table at the deal signing. The multichannel networks' backers will instead see a just $105 million of an initial earn-out that could have reached $200 million.
Hulu is implementing a programmatic advertising solution powered by LiveRail and supported by Oracle, marking its first foray into the automated ad buying and selling marketplace. The mixed subscription-and-ad-supported provider is making its premium ad inventory available across its desktop, mobile and connected TV platforms.
Online video streaming devices are present in 21 percent of U.S. homes, a 13 percent increase over the past year, new research from The Diffusion Group has found. Further, a Parks Associates study revealed that four brands make up 86 percent of all streaming devices sold: Amazon, Apple, Google and Roku.
Softbank mobile customers will be able to sign up for Netflix service once the SVOD provider launches in Japan: the companies announced an agreement that makes it easier to subscribe to and pay for the online video service.
Facebook may be helping to build an online video dream market for marketers, who now have another user-heavy option on which to place their ads, but for YouTube-based content creators, the social media giant is becoming a nightmare as lost views impact their revenue.
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Integra has named telecom industry veteran Marc Willency as its new CEO, taking over the reins from Robert Guth, who was serving as the company's interim leader.
Having emerged from Chapter 11 bankruptcy restructuring in January with new capitalization from its lenders, top pay-TV installer UniTek Global Services exists as an operationally gutted company with an uncertain future.