What are online audiences watching this year? How are they engaging with their content across platforms? In this quarterly update we'll present some raw stats released by online audience measurement firms including comScore, Rentrak and Nielsen.
Online video piracy, once thought on the wane thanks to inexpensive SVOD services like Hulu and Netflix, is showing that it's still a resilient foe, according to recent findings. To combat illegal downloads and streaming, industry players may need to toss out old solutions and adopt tactics that seem, on the surface, a little crazy.
How much does it cost for a consumer to cut the cord? How much does it cost to maintain a cord-cutter lifestyle? And can OTT providers attract viewers who are increasingly swayed by the promise of all the video they can binge on?
As the online video market heats up, increasing attention is being paid to one of its fastest-growing consumer segments: the Hispanic viewing audience. Increasingly, Hispanic OTT viewers are young, technologically savvy, and have increasing buying power. But are online video providers and advertisers reaching this potential powerhouse demographic?
This year's gathering of the National Association of Broadcasters featured unprecedented support for over-the-top video strategies. From that OTT perspective, what were the highs and lows of this annual tradeshow? Which companies had a realistic grasp of the requirements of next-generation video, and which didn't?
Sling TV CEO Roger Lynch on changing programmers' minds, targeted ads, linear TV's 'rabbit hole'
In the past 15 months, programmers have finally opened up to reality that today's mobile TV consumer wants more choice. Roger Lynch, VP of advanced technologies for Dish Network, has had a front-row seat to this dramatic change of attitude. FierceCable recently caught up with Lynch to talk targeted advertising, Dish's work with Disney and the decision to reuse the "Sling" brand. Read more
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Amazon's Prime platform continues to play a key role in the retail giant's earnings and its streaming component, Prime Instant Video, is helping to reduce subscriber churn, company executives said on a quarterly call with investors. That, along with the $5 billion annually that its AWS cloud services division pulls in, is helping turn the tide on the multimillion-dollar losses that have become practically routine over the past year as the company continues to invest in its infrastructure.
Periscope, Meerkat create new piracy wrinkle for broadcasters, along with golden branding opportunity
As Meerkat and Periscope users enthusiastically begin live-streaming the important moments in their lives, sports broadcasters and premium networks are preparing to release the hounds on any potential copyright violators.
Net neutrality? It's unnecessary. It's going to cause cost and bureaucratic complexity every time a company complains to the FCC. That, at least, is what NCTA President and CEO Michael Powell told FierceCable Editor Daniel Frankel in a new interview ahead of INTX, the conference formerly known as The Cable Show.
Amid a continued decline in display-advertising revenue of 7 percent in the first quarter of 2015, to just $381 million, Yahoo is pushing investor focus toward its next-generation advertising initiatives: mobile, video, native and social, or what it dubs "MVNS." It also announced the rollout of two new video-advertising products: native video ads and video app install ads.
The number of multiscreen devices used within each household worldwide has reached the highest point yet, averaging two devices, such as a smartphone or tablet, per three-person home. And they're present in 28 percent of households across the globe, according to a new study released by Conviva. However, the quality of streaming video still varies widely.
By 2019, a mere four years from now, subscription revenue from OTT providers like Amazon and Netflix will reach $31.6 billion, four times as much as it did in 2014, when revenues worldwide for SVOD providers totaled $8 billion.
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MALTA--Declining smartphone prices will spark demand and result in smartphones being the leading consumer electronics category in 2015, according to global research firm GfK.
Just hours after Comcast and Time Warner Cable officially confirmed that their marriage is off comes word that Charter Communications is preparing to make its next bid for TWC.