With one of the largest station groups in the U.S. consolidating its advertising efforts and a consortium of broadcasters backing a streaming app service for their affiliates, the market for local TV stations appears to be ready to bust wide open. Can they grab a piece of a $40 billion advertising pie?
At the risk of throwing too many clichés at you, this is the best of times and the worst of times for the broadcast industry. The potential to reach a greater audience is bigger than ever, but the cost and complexity involved in leveraging OTT technologies makes adding an OTT strategy somewhat risky.
Since launching its SVOD service on May 7 with 50 international linear channels, YipTV, a Fierce 15 winner, has been on a growth trajectory content-wise, boosting its available streamed channel to 73 with 25 more pending. YipTV CEO Michael Tribolet sat down with Samantha Bookman to talk about the OTT provider's latest moves, its benefit to immigrant communities in the U.S. looking for a taste of home, and his take on the FCC's consideration of virtual MVPDs.
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About a month ago, Paolo Pescatore, an analyst with CCS Insight outlined the idea that Netflix may be a shiny acquisition target. While the thought seems a little far-fetched -- Netflix almost certainly has no interest in being bought -- it isn't the first time this possibility has been floated, and now other outlets have picked up the ball and are outlaying cases for acquiring Netflix.
The cord-nevers demographic, once looked upon with mild interest by the pay-TV industry, has "eclipsed" cord-cutters in size, a new report from Forrester Research states, and the industry needs to learn now how to best serve this upcoming generation of video consumers who have never had a cable subscription and likely never will.
Set-top box rental fees imposed by cable operators add up to more than $231 per year for each of their subscribers -- and 99 percent of all subscribers rent their boxes directly from their cable provider, with few other options available to them. While that lock on the customer should provide a nice margin for pay-TV operators, the industry argues that set-top leasing is hardly a profitable business.
Disney-owned television network ABC Family is changing its name to "Freeform" in January, a move it says will better reflect its content offerings and its audience's multiscreen viewing behaviors.
Don't look for Hulu to expand into countries outside the U.S. anytime soon: its CEO, Mike Hopkins, told attendees at a Cannes, France event that while the global broadband market makes a compelling case for doing so, the SVOD provider is only going to look at potential expansion scenarios for now.
Roku's latest device, the Roku 4, has a number of new features: a new operating system, OS 7; 60 frames-per-second 4K compatibility; and a remote control with voice search capability, among others. What it doesn't have is added gaming capabilities, and that was done on purpose according to Roku CEO Anthony Wood.
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Telefónica and MegaFon have extended a strategic alliance first signed in 2013 to enable the two operators to continue to collaborate in a number of areas including procurement and network technology.
Deutsche Telekom said it has taken the first step towards deploying a disruptive technology developed in conjunction with Samsung Electronics that will improve user experience at the cell edge.