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  • Online video companies quest for the holy grail of personalized content

    Five years from now, a viewer will turn on his or her television and see a host of content being offered that is tailored specifically to that individual. Not just a list of cable programs that are on, but a host of selections from TV programming to OTT content, to lifestyle and shopping recommendations -- all changing to suit the time of day or even the viewer's mood, so to speak. At least, that's what content providers want to happen.

Netflix, Hulu subscriber churn should be a concern for OTT providers, research firm says

Subscription video on demand providers need to keep an eye on the "extremely high" churn rates endemic to the OTT video market segment, a new report from Parks Associates has found. In the past 12 months, 7 percent of U.S. broadband households have cancelled their Hulu Plus subscriptions, a number that represents about half of Hulu's subscriber base.

Akamai profits fall to $67.2M over increased infrastructure spending in anticipation of OTT traffic

Content delivery network provider Akamai Technologies saw revenues increase in the second quarter to $541 million, a 14 percent year-over-year increase. However, net income decreased 8 percent to $67.2 million, or 37 cents per diluted share, due to increased spending meant to bolster its infrastructure ahead of an expected wave of new over-the-top video entrants.

Women take the lead at U.S. wireline companies

For many years, telecom was pretty much a man's world. But that is steadily changing as women continue to move into leadership positions at Tier 1 telcos like AT&T, competitive carriers, and industry advocacy groups like NTCA.

YipTV offers 25% of its channels free for "unlimited time" as OTT competitors woo Hispanic audience

Multicultural linear OTT service YipTV, faced with an increasing amount of competition from other over-the-top streaming services like Sling TV, opened up 17 of its linear channels to new subscribers, who can access the preview lineup for free when they sign up for the service.

HBO Now rolls to Verizon broadband customers with 30-day free trial as HBO signs on to Verizon mobile OTT service

HBO's standalone over-the-top SVOD service, HBO Now, continues to expand beyond its initial Apple TV boundaries. The provider announced that Verizon broadband customers, including both FiOS and high-speed Internet customers, now can sign up for the service. HBO Now is also giving new customers from Verizon a free 30-day trial.

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From Our Sister Sites

FierceCable

NBCUniversal confirmed to FierceCable that it will not run advertisements for Dish Network's OTT Sling TV service on its owned and operated stations in San Francisco, San Diego, New York and Washington D.C.

FierceWireless

T-Mobile US leads the Tier 1 wireless carriers in what is known as digital "share of voice," according to iSpot.tv, a research firm that tracks and analyzes TV advertising. Share of voice is an ad revenue model that focuses on weight or percentage among other advertisers in a given market. T-Mobile has around 60 percent of the "digital SOV," according to iSpot.tv, meaning it has a disproportionate share of mentions and influence in digital and social media. That lets T-Mobile attract and capture younger customers.