FierceWirelessFierceWirelessEuropeFierceDeveloperFierceMobileContentFierceBroadbandWirelessFierceEnterpriseCommunicationsFierceIPTVFierceTelecomFierceOnlineVideoFierceCable

Microsoft and Akamai join forces for streaming HD

Free Newsletter

FierceOnlineVideo is the first place to turn for must-know B2B news in the online video industry. Join thousands of business leaders who get FierceOnlineVideo via weekly email for exclusive insights. Sign up today!



Tools

Microsoft and Akamai are forging a new partnership aimed to increase HD streaming video performance. The two tech heavyweights, which have been collaborating ever since Microsoft gave Akamai $15 million in 1999, will share products to improve streaming performance by using adaptive technology that targets jerky video caused by buffering issues.

Akamai reportedly will launch a beta test of AdaptiveEdge Streaming for Microsoft Silverlight next year. Microsoft will contribute its Internet Information Services 7.0 Smooth Streaming (IIS7.0) product, which matches a video player's streaming speed and resolution to changes in a user's connectivity to decrease annoying video stoppages for buffering time.

Akamai will market the service as part of its extensive global CDN offerings. Content providers certainly will be intrigued if this technological partnership yields smoother video delivery to their customers. This is another significant online video delivery play for Microsoft, as it gave Move Networks, an HD online video provider, an undisclosed amount of funding in August.

Both companies also announced other news last week, as Microsoft unveiled plans for Silverlight 2 and Akamai announced the acquisition of targeted advertising firm acerno. 

For more:
- see the CNet.com blog post here 

Related articles
Akamai buys acerno, gets targeted ads
Microsoft and Brightcove launch updated players
Microsoft invests in Move Networks
Akamai wins patent claim against Limelight


SHARE
WITH:
Email Twitter Facebook LinkedIn StumbleUpon
Get Your FREE FierceOnlineVideo Email Newsletter:


More stories about CDN   Content Providers   Video delivery   Akamai   Limelight   Targeted Advertising   hd streaming video   Technological Partnership   Microsoft Silverlight   Video Player