Despite Netflix's groundbreaking idea, same-day theatre-OTT releases still meet resistance

When Netflix content guru Ted Sarandos first proposed the strategy to release films in theaters and on its SVOD service on the same day, theater owners went into a minor uproar. That attitude hasn't appeared to soften in the face of a proposed new transactional service, Screening Room, which would let viewers pay $50 to watch a movie at home the same day it's released in theaters.

Adobe, comScore collaborate on cross-platform audience measurement

Adobe is adding cross-platform measurement to its Primetime multiscreen delivery offering and teaming with comScore to better measure and target viewers in multiscreen environments.

Consumer privacy regulation could tank pay-TV operators' online advertising strategies

New consumer privacy rules being proposed by the FCC this month could have a detrimental effect on the pay-TV industry, particularly when it comes to digital advertising, according to a new report by Moody's.

Sony's PlayStation Vue, app moves position it further in online video world

Sony is revving up its OTT strategy, launching its PlayStation Vue linear streaming service nationwide. But its other product announcements signal that it may be planning to take online video in some slightly different directions to set it apart in the exploding VOD and live linear markets.

Verizon Digital Media Services buys Volicon to boost broadcast-to-OTT offering

Verizon and AOL's media-focused IP transport wing, Verizon Digital Media Services is taking closer aim at the broadcast industry with its latest acquisition, Volicon, a video capture and archiving vendor. Terms of the deal were not disclosed.

Advertisers have 'ample runway' to reach more of the online video audience, comScore says

Digital video, once considered a way to extend a traditional TV broadcaster's audience reach, is rapidly coming into its own. A new comScore report reveals that the rapid expansion of mobile viewing is making it possible marketers to match online audience reach levels with those of television for the first time ever.

Mitu teams up with Voto Latino to encourage millennial U.S. Latinos to vote

Online video content provider mitú is leveraging its popularity with younger Latino viewers to encourage them to vote as the 2016 election approaches -- and teaming with a nonpartisan organization, Voto Latino, to build the message through a social media campaign launched at the SXSW trade show in Austin, Texas.

V-Nova releases SDK to speed integration of Perseus compression solution by IP video providers

Video compression solutions provider V-Nova is releasing its signature product, Perseus, as a software development kit (SDK) that can be integrated into third-party encoders and video players. The company said SDK availability will make it easier to deliver HD-quality video over bandwidth-constrained networks such as mobile networks.

NHL signs on to Yahoo Sports to offer live-streamed games

Building on its experience live-streaming select NFL games last season, Yahoo is partnering with the National Hockey League to bring a number of its games to online viewers. An NHL "Game of the Day" will live-stream up to four days per week on the Yahoo Sports page.

Sling TV leads way in pay-TV stampede to virtualized MVPD services

Within the past 12 months, no less than five virtual MVPD (multichannel video programming distributor) services from major operators like Comcast have debuted. While some, like Stream, are in the trial phase, others are full-fledged consumer products -- and they could revolutionize the pay-TV industry, whose video subscriber rates have stagnated.

Live, long-form content ad views jump 129% in Q4 2015, FreeWheel says

Live-streamed, long-form content appears to be catching on in a big way as ad views on this type of streamed content leaped 129 percent year over year in the fourth quarter of 2015, according to a new FreeWheel report. And how viewers are watching those ads is changing, too, with smartphones and streaming devices like Roku and Google's Chromecast outpacing desktop browsers as the primary viewing device.

Viewers find best value in Netflix, HBO Now, Hulu subscriptions, study says

Netflix, HBO Now and Hulu are some of the "most important" paid online subscriptions to consumers, well ahead of their paid subscriptions to other services such as streaming music and shopping services, a new survey by Vindicia revealed. What's more, 90 percent of adults surveyed by the online billing services provider said they were interested in upgrading to higher subscription tiers with added privileges like discounts, exclusive offers and access to premium content.

Akamai continues to shift focus from media-based CDN to infrastructure, security

Content delivery network provider Akamai is putting slightly less emphasis on its delivery services for media and entertainment companies and content providers, and is putting more emphasis on performance and security businesses -- a move that appears to be keeping its investors satisfied.

Amazon jumps into live linear streaming, ties in shoppers with premiere of 'Style Code Live'

It's live, it's ad-free, and it's open for all to see: Amazon debuted its first live-streamed online show on Tuesday night, Style Code Live, a daily lifestyle program focusing on fashion and beauty.

Yahoo launches its own eSports arena to challenge Twitch, ESPN, YouTube Gaming

For e-sports, it's on: Yahoo has just launched its own dedicated website to cover the booming electronic sports and gaming industry, dubbing it Yahoo Esports.

YouTube may see more ads targeted toward children with launch of Kidfluencer network

YouTube Kids, a specialized video destination launched by the Google-owned online video provider in 2015, has been a big target for brand advertisers hoping to catch the eye of young viewers -- ads that some advocacy groups say aren't always appropriate. Now a new service by ad company Super Awesome, Kidfluencer, plans to improve the experience across YouTube for both young viewers and advertisers.

JW Player's open-source app builder could change the mobile OTT game for smaller providers

Enterprise online video platform provider JW Player is taking a bold step into the mobile app world. The company launched a new open-source product, Apple TV App Builder, which enables online video providers to create an iOS streaming app with "minimal" time and effort to configure and launch.

iQiyi's cancelled Oscars stream may signal trouble for U.S. media companies trying to break into China

As viewers in China prepared to settle back and watch a bilingual live-stream of the 88th Academy Awards, word spread that iQiyi's stream had been abruptly cancelled.

Pond5 boosts search and discovery as competition amps up in the stock video space

Stock video footage provider Pond5 has upgraded its website's search and discovery functions, adding what it calls an AI search engine named NextSense which includes a Visual Discovery feature to help its customers -- which include media and entertainment companies like HBO and Viacom -- find video footage quickly.

AT&T's new DirecTV streaming service may need to fight for OTT territory

AT&T announced that it will leverage the DirecTV brand to launch an over-the-top video service "later this year," with no contract requirements and three main tiers of service.