Pay-TV operator Comcast is betting everything on its X1 platform, hoping the user experience it provides will keep its subscribers from drifting away to OTT alternatives like Netflix, despite the service's $200 per month price tag.
Apple will reportedly debut a new version of its Apple TV streaming device during its Sept. 9 media event. Codenamed "J34," the device will have a full iOS 9 core for the first time, optimized for TV screens.
Connected entertainment is creating a whole new world for Internet video. Initially a web-based medium to share individually recorded and animated videos, Internet video has expanded beyond early viral sensations to include professionally produced premium content available on the Internet through a variety of apps and platforms.
Grabbing a viewer's attention and keeping them engaged is becoming all-important for online video industry players, two new studies from Tremor Video and Conviva have found.
Responding to a state Office of Information Management and Technology report that public employees were spending between 100 and 300 hours streaming online video from services like Netflix and Hulu, Hawaii is blocking state workers' access to the streaming services while on the job.
The licensing terms put forth by HEVC Advance, a patent pool which may soon include companies like Technicolor, Dolby, Philips and Mitsubishi Electric, are "unfair and unreasonable" and the industry, including online video providers, should band together and refuse to pay, an industry analyst said.
Twitter's live-streaming app, Periscope, has shifted into a comfortable lead over Meerkat and new entrant Facebook in terms of subscribers, announcing that as of Aug. 2 it has more than 10 million user accounts. The time spent watching videos on Periscope has also grown accordingly, the app's team said.
In the wake of its cancellation of Steve van Zandt mobster dramedy Lilyhammer, Netflix announced its next original movie, Mascots. The Christopher Guest comedy is slated to premier sometime in 2016, according to an announcement on the provider's website.
A few months ago I roughed out an outline of what consumers might end up saving -- or spending -- if they decided to cut the cord. The article caught some attention and got people thinking, and commenting, about whether my admittedly unscientific calculations were realistic. But it did surface one question. Are analysts, media, and the OTT industry itself asking the right questions when trying to learn how and why consumers cut or shave the cord?
The pay-TV industry went through a bloodbath on Wall Street last week following a second-quarter earnings season filled with the familiar refrain of lost video subscribers. But executives for top cable, satellite and IPTV operators are still insisting that their industry will continue to dominate the TV landscape for up to a decade, and that any transition to an OTT environment will be a gradual one.
Is there really "too much television?" Or are we in one of the great eras of filmed entertainment -- not just for linear, traditional TV but OTT video as well? FX Networks' John Landgraf believes the former, but other television executives, like Showtime President David Nevins, are leaning toward the latter.
YouTube's advertising effort may have just gotten some serious competition as Facebook announced it added four new products to FAN (Facebook Audience Network) that enables marketers to buy targeted ads across its mobile and third-party apps, leveraging user data.
Google's OTT juggernaut, YouTube, will remain a part of the company after the search engine giant reorganizes as a number of separate subsidiaries under a new holding company, Alphabet.
Despite struggling to keep its own network up for the official, authentication-only live stream of the Republican debate, Fox invoked copyright to keep other outlets like YouTube and Sky News from streaming the event Thursday night.
As online video increasingly shifts to mobile devices, the wireless network outage across much of the Southeast on Tuesday called into question the reliability of major carriers' networks.
Time Warner-owned premium network HBO saw its second-quarter revenues grow to almost $1.44 billion, up 1 percent, or $21 million, from $1.42 billion a year previously, thanks to increased subscriptions. But the cost of launching its new standalone OTT service, HBO Now, exceeded that revenue gain.
Online video advertising is still seeing slower growth than display ads, but the programmatic market overall is on a massive upswing. The International Advertising Bureau said 2014 revenue for programmatic ads totaled $10.1 billion, scraping past non-programmatic ads for the first time.
As the market rolls into August and well into the third quarter, over-the-top video players and analysts are closely watching the next move that Netflix makes: officially launching in Japan. Slated to take place on Sept. 2, Netflix Japan will be the company's most significant international entry this year, and even CEO Reed Hastings expects a tough slog.
Keeping in line with comments made by CFO David Wells during its second-quarter earnings report, Netflix is moving ahead with its planned launch in Japan. The SVOD provider will debut there on Sept. 2, VentureBeat reports.
Subscription video on demand providers need to keep an eye on the "extremely high" churn rates endemic to the OTT video market segment, a new report from Parks Associates has found. In the past 12 months, 7 percent of U.S. broadband households have cancelled their Hulu Plus subscriptions, a number that represents about half of Hulu's subscriber base.