It has become a standard feature on many websites: online video ads that immediately start playing, some with sound, others silent, as soon as a user lands on a page. And it's not about to change soon, unless "viewability standards" set by a committee made up of various advertising councils, such as the Internet Advertising Bureau, are changed.
Could Amazon join the Ultraviolet consortium? According to The Wall Street Journal citing unnamed sources "in the know," the subscription- and transactional-video on demand provider is in talks with at least three studios: Warner Bros., Sony Pictures Entertainment and Universal Pictures.
Subscription video on demand provider Netflix is continuing to find new inroads to boosting subscribership worldwide. In addition to a recent, unpromoted rise in its subscription rate for 4K programming, the company may be angling toward entry into Asia via Japan.
Only one-third of college-aged students consider the TV set to be an important asset, even though most consume video in some form, a new survey by Parks Associates says. They're also watching video on computer screens more than on tablets.
Aereo founder and CEO Chet Kanojia and other company executives met with FCC Chairman Tom Wheeler last week to express support for a rumored FCC ruling that would make it possible for some over-the-top video services to be considered as MVPDs (multichannel video programming distributors). It's a scenario that could see Aereo streaming broadcast signals to subscribers once again.
Players in the online video space that want to make serious money need to focus on two key areas: creating or distributing premium video content, and making it easy for viewers to find that content. But in the short term, social media is one of the best ways to publicize videos--and maximize ad revenue.
When you're watching a whole new generation forsake your distribution scheme, and you're seeing your advertising dollars slip away to digital platforms, you do what you have to do to survive. That's a philosophy many pay-TV providers are beginning to adopt as they develop lower-priced offerings that cater to a cord-reluctant generation of millennials. FierceCable Editor Dan Frankel takes a closer look at pay-TV's OTT shift. Special Report
The writing was practically on the wall for Redbox Instant a few weeks ago. Unable to sign up new customers for more than three months after a credit card fraud issue, news outlets pointed out that the company hadn't yet come up with a fix for the problem--indicating that either its parent company Outerwall, or its joint venture partner Verizon, wasn't interested in putting the time or money into a solution.
Advertising agency Omnicom, which reps large clients like McDonald's and PepsiCo, is embracing OTT and advising its clients to shift up to 25 percent of their TV advertising budgets to online video.
The FBI is asking citizens for help in identifying masked ISIL members with American accents that have appeared in videos circulating online, in a new initiative aimed at learning the identities of dozens of Americans who it says have joined the terrorist group (also known as ISIS).
This week was a busy one for original content at the Big Two, with Amazon greenlighting two pilots for full seasons from its third slate of candidates, and Netflix leaping into landmark original movie deals with comedian Adam Sandler and The Weinstein Company.
While recent surveys are finding that Americans have more streaming devices available to them than ever before, how they use those devices may be shifting--yet again. A recent study by GfK found that the use of game consoles like the Xbox or PlayStation to watch Netflix has declined 5 percent since 2013, to 43 percent of the SVOD service's subscribers.
Fiber broadband-connected homes have a higher number of devices--10 percent more, on average--than homes that connect to the Internet in other ways, a study by Parks Associates reveals. Smartphones, tablets and gaming consoles top the list of devices in those homes.
For the past few years, YouTube has been the go-to platform for enterprises to house their online video content affordably. For many companies, it serves their needs just fine. But for media and entertainment-focused businesses, especially those that monetize some or all of that video content, YouTube is an increasingly crowded space with limited earning options.
Viewers of television series and movies are still sitting on one side of a wide gap between creators and distributors of that content, if the response to a recent New York Times article about online piracy is any indication. And it may not close anytime soon, unless the industry adapts in a realistic way to consumer demand.
Staying connected and getting an expanded experience is becoming a must-have for sports and music fans attending stadium or arena events. Two technologies, LTE Multicast and Wi-Fi Multicast, are making it much easier for venues to deliver live multimedia to concentrated groups of smartphone and tablet users.
Faced with rising costs for television content, some smaller cable and broadband operators are either dropping blocks of TV channels or dumping their pay-TV service altogether, offering only Internet and phone service to their subscribers, The Wall Street Journal reports. It's a falloff that could result in as much as $2.4 billion in lost revenue for cable networks--and an opportunity for the OTT segment.
For smaller MCNs and for individual content creators, YouTube is a challenging space to turn a profit. Enter the next generation of online distributors: companies that are providing ways for content creators to post and publicize their videos beyond YouTube.
Disney-owned ABC Television Group is adding clip sharing features to its Watch ABC app, allowing users to access and share "in-show moments" with friends via social media, while continuing to view the show on their mobile device.
Multichannel network and media management firm BroadbandTV announced it is partnering with FremantleMedia's digital content studio, TinyRiot!, to produce original content as part of a multiyear deal. The two companies will co-produce five pilot shows with an eye toward developing ongoing series.