Veoh Launches Behavioral Ad Targeting

Doug Mohney — Mon, 14 Jul 2008 16:41:54 -0400

Veoh Network has announced a new behavioral targeting system for online video ads. The new system, currently in beta, combines video consumption, searching, browsing and community activity data from Veoh's 28 million plus viewers to deliver branded ads and content to viewers across multiple lifestyle and interest categories.

With more than a billion video views every quarter (and growing), Veoh is able to observe viewer behavior and patterns across various forms and sources of content, so they can provide marketers with targeted tools to reach groups of viewers looking at everything from network TV shows to made-for-web series and independently produced short form video. For example, an advertiser wanting to target tech and gaming junkies can use Veoh's tools to deliver ads when they're watching related video and when they're watching other types of programming on Veoh.

Veoh's new system will initially target ads and branded content to "more than" nine interest-based audience segments, and the company can build custom audience categories around an advertiser's specific marketing needs. Once out of the beta, Veoh plans to identify additional audience segments and add improvements for even more customized ad targeting offerings. Initial tests of the new system before the beta launch yielded performance lifts of more than twice the standard ads on Veoh.

For more:
- Veoh announces online video behavioral targeting

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Veoh Launches Behavioral Ad Targeting