http://www.fierceonlinevideo.com/tags/pc-video en http://www.fierceonlinevideo.com/story/viewing-army-young/2008-06-09?utm_medium=rss&utm_source=rss&cmp-id=OTC-RSS-FOV0 <p>Nielsen Online has announced that kids consume more streams than those over 18, and spent more time watching online video from home in April. It's a finding that will put another shiver down the spine of broadcast TV executives.</p> <p>According to the Nielsen data, kids 2-11 viewed an average of 51 streams and 118 minutes of online video per person during the month while teens 12-17 viewed an average of 74 streams and 132 minutes of online video. Elderly over the age of 18 viewed an average of 44 streams and 99 minutes of online video.</p> <p>Disney Records lead online video destinations among kids 2-11 when ranked by unique viewer composition (50 percent), with EverythingGirl.com and MyePets following (48 percent each). Stickam was the top online video destination among teens 12-17 with 44 percent unique viewers, followed by Buzznet.com and Atlantic Records with 43 percent each.</p> <p>Bottom line: the web provides another platform for kids and teens to pursue their interest in TV shows, toys, movies and music, a fact that will make some companies happy and public interest groups concerned.</p> <p>For more:<br /> - Nielsen Online's <a href="http://www.nielsen-netratings.com/pr/pr_080609.pdf">Kids Online Video</a> Viewing report</p> <p><strong>Related articles:</strong><br /> U.S. <a href="http://www.fierceonlinevideo.com/story/u-s-online-video-13-percent-youtube-still-top/2008-05-13">online video up</a> 13 percent, YouTube still on top<br /> SPOTLIGHT: <a href="http://www.fierceonlinevideo.com/story/spotlight-pc-video-grows-legacy-tv-remains/2008-06-05">PC video grows</a>, legacy TV remains</p> http://www.fierceonlinevideo.com/story/viewing-army-young/2008-06-09#comments kids Nielsen Pc Video Teens Tv Shows Mon, 09 Jun 2008 16:46:06 -0400 Doug Mohney 1271 at http://www.fierceonlinevideo.com