Viacom Launches Spike.com

Doug Mohney — Thu, 29 May 2008 23:38:52 -0400

Viacom has officially launched Spike.com, a merger of SpikeTV.com and iFilm.com. The new channel includes full-length episodes from Spike TV and more than 300,000 clips and viral videos from iFilm's library.

Spike.com is aimed solidly at the male 18-34 demographic; new content includes a new partnership with Playboy.com and a web series from the creator of "Angry Video Game Nerd." Spike has its sights on recapturing some of the 3 million unique visitors iFilm had before it folded; Spike has around 1.6 million viewers.

Media buyers like Spike for aggressively offering up full-length, ad-supported episodes of their shows online. Executives intend to pursue an aggressive syndication model for Spike.com, a philosophy that runs counter to parent Viacom's keep-it-in-house strategy.

A Spike.com Facebook application is in the works and the company already has partnerships with a number of streaming video sites, including Daily Motion and Veoh.

For more:
- Ad Age Scoops on Spike.com Upgrades

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