Zadby Announces First Product Placement Win

Doug Mohney — Thu, 15 May 2008 16:26:16 -0400

Zadby has announced its first product placement video deal. Last week, Storybids rolled out its online marketplace for arranging and selling product placement spots. Can there be only one (site) or will there be a couple to shop from? (And I really have to start making video PDQ ...)

Zadby brokered a pair of deals for Polk Audio to feature their product. One is a, shall we say, particularly, um, bad or funny or badly funny rap parody highlighting a Polk I-sonic iPod docking station at the beginning of the clip while the second features an office worker who plugs her iPod into the Polk and ends up in a (tasteful) belly dancing day dream before walking out of the office. (There's also the promotional angle of reporters yakking about the clips; I vote for the belly dance over the rappers).

Producers received $2,000 to make the clips and will get $12.80 per each thousand views from now through September. Zadby keeps track of the statistics.

Zadby says until they came along there was no effective way of "engaging online user generated content" (i.e. finding some low-budget hungry video producer) while ensuring brand consistency and alignment. The company provides a production and legal framework to help with the creation, posting, tracking and payment for low-budget, er user generated videos with product placement in them.

For more:
- Zadby crows about first online video product placement win.
- View the Zadby/Polk Audio bad rapper and daydreaming belly dancer videos.

Related articles:
The Product Placement eBay

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Zadby Announces First Product Placement Win