The Product Placement eBay

Doug Mohney — Thu, 08 May 2008 16:38:48 -0400

Storybids has launched a product placement marketplace - - call it eBay with a viral twist - - where online video creators can get paid to feature physical products in their productions, including user-generated videos, serial mini-dramas, videoblogs (Hmm, yet another reason to get the Flip in gear) and webisodes.

In this marketplace, advertisers can search Storybids’ database to find video creators who meet their demographic requirements, such as viewership, subscriptions, and ratings or by genre or age. Video creators looking to fund their projects can now look for product placement deals. There’s also a “social media” component for filmmakers to swap advice and collaborate on projects.

Storybids has been a work in progress for two years, first securing a round of venture capital from Canada and then doing a “soft launch” of a beta marketplace in February. The website has the capability to accept any form of digital media, such as a storyboard, images, or video as an example for advertisers to peruse for brand placement opportunities. Storybids is also offering distribution and video analytics measurement, optimizing finalized video for search engines and submitting product to video sites such as YouTube, MySpaceTV, and MetaCafe.

For more:
- Read Storybids press release on its Product Placement Video Marketplace

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The Product Placement eBay