Zadby Announces First Product Placement Win

Doug Mohney — Thu, 15 May 2008 16:26:16 -0400

Zadby has announced its first product placement video deal. Last week, Storybids rolled out its online marketplace for arranging and selling product placement spots. Can there be only one (site) or will there be a couple to shop from? (And I really have to start making video PDQ ...)

Zadby brokered a pair of deals for Polk Audio to feature their product. One is a, shall we say, particularly, um, bad or funny or badly funny rap parody highlighting a Polk I-sonic iPod docking station at the beginning of the clip while the second features an office worker who plugs her iPod into the Polk and ends up in a (tasteful) belly dancing day dream before walking out of the office. (There's also the promotional angle of reporters yakking about the clips; I vote for the belly dance over the rappers).

Producers received $2,000 to make the clips and will get $12.80 per each thousand views from now through September. Zadby keeps track of the statistics.

Zadby says until they came along there was no effective way of "engaging online user generated content" (i.e. finding some low-budget hungry video producer) while ensuring brand consistency and alignment. The company provides a production and legal framework to help with the creation, posting, tracking and payment for low-budget, er user generated videos with product placement in them.

For more:
- Zadby crows about first online video product placement win.
- View the Zadby/Polk Audio bad rapper and daydreaming belly dancer videos.

Related articles:
The Product Placement eBay

The Product Placement eBay

Doug Mohney — Thu, 08 May 2008 16:38:48 -0400

Storybids has launched a product placement marketplace - - call it eBay with a viral twist - - where online video creators can get paid to feature physical products in their productions, including user-generated videos, serial mini-dramas, videoblogs (Hmm, yet another reason to get the Flip in gear) and webisodes.

In this marketplace, advertisers can search Storybids’ database to find video creators who meet their demographic requirements, such as viewership, subscriptions, and ratings or by genre or age. Video creators looking to fund their projects can now look for product placement deals. There’s also a “social media” component for filmmakers to swap advice and collaborate on projects.

Storybids has been a work in progress for two years, first securing a round of venture capital from Canada and then doing a “soft launch” of a beta marketplace in February. The website has the capability to accept any form of digital media, such as a storyboard, images, or video as an example for advertisers to peruse for brand placement opportunities. Storybids is also offering distribution and video analytics measurement, optimizing finalized video for search engines and submitting product to video sites such as YouTube, MySpaceTV, and MetaCafe.

For more:
- Read Storybids press release on its Product Placement Video Marketplace

Related articles:
Cuban’s On-Demand Disaster
Old TV Hot Online

storybids

Zadby Announces First Product Placement Win

The Product Placement eBay