SPOTLIGHT: Local Video a $1.5B Market in 2012

Doug Mohney — Thu, 26 Jun 2008 09:32:43 -0400

Maybe the person who came up with "Think Global, Act Local" knew what he was talking about. The local online video market in the U.S. is projected to grow to $1.5 billion by 2012, according to a report by the Kelsey Group.

The popularity of online video has allegedly seeped into SMB video advertising accompanying local listing and business profiles; think of it as juicing up your web Yellow Pages ad. Demand for more local video is expected to push Internet Yellow Pages to execute tighter sales and fulfillment and for publishers to embrace video as a way to offset declines in print reviews.

For more
- Read Kelsey Group's Local Online Video prediction

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YouTube’s Passage to India

Doug Mohney — Thu, 08 May 2008 13:09:24 -0400

YouTube has launched a local Indian version at www.youtube.co.in. YouTube India features a localized home page plus search functions to allow users to discover the most popular and relevant videos in India. Over time, the site is expected to have an entirely local flavor and feature content and functionality most desired by Indian users.

Indians are crazy about home-grown content and movies, as demonstrated by the booming Bollywood industry. YouTube India is opening up a whole universe of possibilities for aspiring local filmmakers and actors to share their work with an appreciative local audience.

YouTube India will also have professional content; the venture has already arranged partnerships with national businesses and organizations such as UTV, NDTV, India TV, Zoom TV, Rajshri Films, Eros Entertainment, IIFA, the Ministry of Tourism, IIT Delhi, and KrishCricket.

For more:
- TechTree India’s YouTube India is Launched
- The Hindu’s YouTube now has an Indian incarnation

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SPOTLIGHT: Local Video a $1.5B Market in 2012

YouTube’s Passage to India