YouTube’s Passage to India

Doug Mohney — Thu, 08 May 2008 13:09:24 -0400

YouTube has launched a local Indian version at www.youtube.co.in. YouTube India features a localized home page plus search functions to allow users to discover the most popular and relevant videos in India. Over time, the site is expected to have an entirely local flavor and feature content and functionality most desired by Indian users.

Indians are crazy about home-grown content and movies, as demonstrated by the booming Bollywood industry. YouTube India is opening up a whole universe of possibilities for aspiring local filmmakers and actors to share their work with an appreciative local audience.

YouTube India will also have professional content; the venture has already arranged partnerships with national businesses and organizations such as UTV, NDTV, India TV, Zoom TV, Rajshri Films, Eros Entertainment, IIFA, the Ministry of Tourism, IIT Delhi, and KrishCricket.

For more:
- TechTree India’s YouTube India is Launched
- The Hindu’s YouTube now has an Indian incarnation

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YouTube’s Passage to India