Fierce 15 Online Video Movers and Shakers: YuMe

Pete Wylie — Fri, 03 Oct 2008 15:29:24 -0400

YuMe
Founded: March 2007
Location: Redwood City, Calif.
Investors: Khosla Ventures, Accel Partners, BV Capital, DAG Ventures
www.yume.com

YuMe lays claim to the largest video advertising network, and it has the stats to back it up. ComScore ranks YuMe eighth in total online ads with the YuMe Video Network reaches 134 million unique visitors a month (comScore, June 2008). The company represents more than 400 video sites and serves upward of 500 million streams monthly.

YuMe offers more than 10 different ways to advertise over online videos, including post and pre-roll, overlays, branded players, and in-text video, delivering ads to brand-safe content across platforms.

Working both sides of the street -- by collaborating with content publishers and advertisers that want to pair their customers with online video -- enables YuMe to offer great value to everyone. It has achieved wide scope with limited capital investment; reports indicate YuMe has taken down a mere $16 million in two rounds of venture money.

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YuMe video ad network names new CEO

Pete Wylie — Tue, 12 Aug 2008 14:13:43 -0400

YuMe, the largest dedicated video ad network on the Web, announced Michael Mathieu as its new CEO Tuesday. The company had 134 million unique page views in June, and it was recently named the largest video ad focus property by comScore.

Previous CEO Jayant Kadambi will remain on the board of directors and transition to the role of president.

"This is a great opportunity to lead a business like YuMe that has already achieved such rapid growth and is now poised on the cusp of the coming explosion in video consumption and the proliferation of online video ad opportunities," Mathieu said in a prepared statement. "We have an outstanding management team in place and I look forward to working with all of them to drive global growth for the company in the coming years."

Mathieu is a new media veteran who has worked for AT&T, CompuServe, Freedom Communications and United Online Inc.

For more:
-see the YuMe press release here

Yume

Fierce 15 Online Video Movers and Shakers: YuMe

YuMe video ad network names new CEO