SPOTLIGHT: MTV chooses Inlet for streaming video

Pete Wylie — Tue, 18 Nov 2008 11:50:29 -0500

MTV Networks announced it will use Inlet Technologies to encode and deliver high quality video from live events. MTV will use Inlet's Spinnaker 7000 live streaming appliance to deliver online events, including internet-only special content. Inlet's technology streamed the MTV 2008 VMAs, and the music television network was very pleased with the results of that test run, according to a company statement.

The Spinnaker 7000 supports all major video formats, making it ideal to reach a large, diverse audience, according to Inlet President Neil Selvin.

"People don't want to view a postage stamp sized video anymore," Selvin said. "Inlet is know for delivering big picture, high quality video in Flash, H.264, Windows Media, really any platform the customer is using. We're able to provide that quality by our look-ahead capabilities and other baked-in tech we've designed to provide superior streaming video quality."

Selvin applauded MTV's approach to online video, noting that the company understood how to create unique experiences with live streaming that were not simply repackages of broadcast TV content.

For more:
- see the joint MTV-Inlet release here

MySpaceTV goes international and traditional

Fri, 11 Apr 2008 06:59:54 -0400

MySpaceTV has struck a deal to distribute its web video shows to media outlets around the globe. Shine Group, Elizabeth Murdoch's production company, will shop web shows around for TV syndication. (Dad Rupert happens owns News Corp., which owns MySpace, The Wall Street Journal, and Fox, among other properties).

Web properties such as "Quarterlife" or "Roommates" could show up on traditional broadcast television or DVDs outside of the U.S. Another option would be to create localized versions of the shows. MySpace will keep U.S. and worldwide Internet rights to the content.

"Quarterlife" was the first Internet series picked up by a TV network, but it was canceled after one episode. However, skeptics shouldn't sell the new effort short yet. There's a lot of, shall we say, old and bad TV content airing around the globe, so a U.S.-flavored web production could see a (financially) successful life as a broadcast property in an overseas market.

Further, it costs a lot of money to make a broadcast TV pilot in the U.S., so web productions could end up as the "farm team" for new broadcast shows.

For more:
- MySpace TV To Try Shopping Web Shows Abroad

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SPOTLIGHT: MTV chooses Inlet for streaming video

MySpaceTV goes international and traditional