Google's YouTube appears to be leading the charge toward improved ad viewability-- a key metric determining whether an ad was actually watched by a human being-- reporting 93 percent viewability in a new study by the search engine giant. But overall ad viewability rates are still lower in the United States, at 62 percent, than in other countries, a new Google study reveals.
Who says you need a developer account to install the latest iOS 10 beta? A YouTube user recently described how anyone can access iOS 10 beta 2 without a developer account.
Verizon hired a former YouTube executive to oversee content for Go90, its OTT mobile video offering targeted at millennials.
YouTube announced a livestreaming feature to its mobile app in an effort to take on Facebook's Live and Twitter's Periscope. And the move may weigh down wireless networks that already struggle with slow uplink speeds.
Want to deploy Windows 7 on an Android Wear smartwatch? Now, you can, thanks to a video tutorial provided by YouTube user Hacking Jules.
Call it Rock 'Em Sock 'Em Robots, streaming edition: YouTube Red is in a war of words with another giant, the music industry, over the continuing issue of copyright-violating uploads of music on the OTT service.
Amazon's new Video Direct will allow creators to make their content available to customers of the online retail giant, in either transactional or subscription format. But while the service appears to challenge other OTT video outlets like Vimeo, it could provide a revenue-generating shot in the arm for the entire independent publisher segment.
Proving once again that it wants to compete in every sector of the video business, Amazon has launched a YouTube-like service that lets video creators share and monetize their content.
Time Warner Cable used its NewFronts presentation to poke holes in claims made by online video companies that they reach audiences more efficiently than linear TV.
Expect global mobile application revenue and app downloads to increase significantly over the next few years, according to Ovum. The technology analyst has predicted global mobile app revenue will increase from $36 billion in 2015 to $79 billion in 2020.