With many of its most prolific producers looking for greener pastures at insurgent online-video platforms, YouTube has announced a multi-million-dollar initiative aimed at holding on to some of its biggest stars.
A group called "Cablevision99," which claims to represent nearly 300 unionized Cablevision technical workers in Brooklyn, has posted a YouTube rap video with a title, "Strike," and lyrics that the Bethpage, N.Y. cable company certainly won't find catchy.
Coming soon to YouTube music videos in the UK: a ratings system that warns parents if the content of an online video is inappropriate for their kids.
Multichannel network MiTu has signed a multiyear agreement with Mexico City-based giant Televisa that will see the two Hispanic-focused companies work together to develop and distribute programming across multiple platforms.
Subscription video on demand providers, led by Amazon and Netflix, make up nearly half of over-the-top revenues in North America and are driving a market that will likely top $10.7 billion this year alone, a new report by Strategy Analytics says.
Once again proving the equity power of teenagers playing videogames, Google will pay about $1 billion to acquire San Francisco-based online programming platform Twitch.
YouTube network Fullscreen appears to be the next item on shopping list created earlier this year when AT&T budgeted former Fox mogul Peter Chernin $500 million to assemble a collection of online-video assets.
Reports that YouTube's audience growth is stagnating didn't dissuade Google executives from touting its benefits to advertisers as a key player in growing their digital campaigns.
With competitors big and small looking to carve away pieces of YouTube's audience, the Google-owned service may be taking a new tack: matching Hollywood producers with its top-tier video talent, and investing directly in original programming which results from those unions.
With its audience growth stagnating, rivals like Yahoo acquiring splashy new shows and its top creators moving off the platform, YouTube is reportedly in discussions about making yet another premium content push.