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Yahoo

Latest Headlines

Latest Headlines

Yahoo's Utzschneider on the potential of cross-platform advertising

Lisa Utzschneider is a veteran of Amazon and Microsoft who built Amazon's advertising unit to a near-$1 billion business. Now Yahoo's SVP of Sales, Americas, she recently caught up with FierceOnlineVideo Editor Samantha Bookman to share Yahoo Screen's original content strategy and its cross-platform advertising initiative.

YouTube, Yahoo continue assault on linear TV ad market

As they convene once again in New York this week for their annual Newfront presentations, online video giants like YouTube are beginning to experience success in their primary objective--pull ad dollars away from linear TV and into online video.

For Google's YouTube and Yahoo Screen, mobile ad strategy takes key role

Online video advertising, shifting TV ad budgets and the growth of mobile video are all driving revenue strategies for OTT players including Google and Yahoo Screen. For Google, online video ads are of prime importance for its YouTube platform. Yahoo, meanwhile, is banking on committed ad dollars and it announced a number of new series for Yahoo Screen this year.

Yahoo pushes digital video advertising forward as display-ad revenue falls to $381M

Amid a continued decline in display-advertising revenue of 7 percent in the first quarter of 2015, to just $381 million, Yahoo is pushing investor focus toward its next-generation advertising initiatives: mobile, video, native and social, or what it dubs "MVNS." It also announced the rollout of two new video-advertising products: native video ads and video app install ads.

Yahoo, AOL make big transition to long-form originals

Amid the dominant TV ratings force that is March Madness, Yahoo Screen debuted  Sin City Saints, a half-hour, basketball-themed original comedy series. Likewise, its competitor AOL Originals debuted its first long-form original series, making the first four episodes of  Connected  available exclusively to Roku users via the AOL On app.

Why all developers should think about obeying Marissa Mayer's 'two-tap' rule for apps

I'm sure you could learn a lot from all the rich and famous minds who assembled for the recent World Economic Forum in Davos, but for app developers, the biggest takeaway probably came from Yahoo CEO Marissa Mayer.

CNBC drops Nielsen, while Brightroll CEO declares 2015 a 'breakout year' for advertising

It appears that media companies are taking to heart last year's predictions about advertising and audience measurement. On Tuesday, CNBC announced it is dropping Nielsen measurement of its daytime audience and instead will rely on Cogent Reports, the syndicated division of Market Strategies International, a marketing and research firm.

Yahoo generated $200M in mobile ad revenue in Q3, aims for growth

Yahoo is starting to generate money from its mobile business after years of lagging behind larger competitors like Google and Facebook. However, the company still has a ways to go before it can claim significant success in mobile advertising and apps.

Control of online video advertising begins to take precedence for OTT players

Over-the-top providers are apparently taking into their own hands the growth of online video advertising, with Ooyala as the latest to acquire an advertising services platform. The provider announced this week that it had entered an agreement to buy Videoplaza, which offers premium video ad serving platforms and programmatic trading to companies in the Asia-Pacific and Europe regions. Terms of the deal weren't disclosed.

Record-breaking week may be ahead for Internet streaming, analyst says

Could Internet traffic records be broken this week? With no less than 13 major media events scheduled since Sunday--including Apple's latest product announcement, a live Aerosmith concert via Yahoo!, and several sporting events, all with live streaming options--viewers could be turning online more than ever before, according to Streaming Media analyst Dan Rayburn.