The confoundingly slow rollout of TV Everywhere across the OTT and mobile device plain continued Tuesday, with the announcement that Showtime Anytime is now accessible through authentication on the Xbox 360 for Showtime subscribers who also use Microsoft's Xbox Live programming service.
Starz said it launched TV Everywhere app Starz Play on Microsoft's Xbox 360, allowing subscribers from Comcast, Cox Communications, Time Warner Cable, Verizon, Cablevision, DirecTV and Dish Network to navigate on-demand movies and TV series through the gaming console.
Just eight months after launching a subscriber acquisition campaign in which it offered a free Xbox 360 to broadband customers that ordered U-verse TV, AT&T (NYSE: T) said it'll stop offering its pay TV service on the gaming console on Dec. 31.
ESPN's WatchESPN app launched on the Xbox 360 Monday, more than five months after Microsoft and the sports network said they would develop a version of the app for the gaming console.
Hoping to use an Xbox to access AT&T's (NYSE: T) U-verse TV? You may be in for a bit of a wait, as the telco has pulled the hardware kit that allowed users to use the game console as a "spare"
More cable operators may be able to deliver subscription video programming packages to devices such Microsoft's (Nasdaq: MSFT) Xbox 360 and Apple's (Nasdaq: AAPL) iPad using a new set of tools
Threatening to drain revenue from the cable industry's budding interactive TV advertising platform, Microsoft (Nasdaq: MSFT) is beginning to sell media buyers ads on national TV networks that let
Comcast (Nasdaq: CMCSA) is testing a cloud-based app for its interactive program guide which will give subscribers "instant access to all of the games on television," CEO Brian Roberts said
Imagine playing video games on an Xbox 360 or PlayStation 3 attached to your TV, a stack of disks nearby. Now take away the Xbox and the disks, and you'll get the idea behind OnLive.
As expected, AT&T today announced that Xbox 360 owners who subscribe to the telco's U-verse IPTV service would be able to use the gaming platform as an additional receiver; it's the first service