NEW YORK--As over-the-top services proliferate, standing out from the crowd is getting increasingly difficult. So capturing the online video audience takes both smart marketing moves and an understanding of what that audience wants. That was the consensus of a panel here at Streaming Media East that, while ostensibly discussing the disruption OTT has wrought upon pay TV, turned inevitably toward making money with online content.
Coming soon to YouTube music videos in the UK: a ratings system that warns parents if the content of an online video is inappropriate for their kids.
Yahoo, Amazon, Dreamworks Animation and Liberty Media are reportedly among suitors queuing up to buy Vevo, the largest provider of music videos online.
Yahoo, whose music-streaming partnership with Vevo reportedly hasn't been generating much user interest, is taking another shot, announcing a new deal with the service to bring live concert events, original music programming and thousands of Vevo's music videos to Yahoo Screen.
With the online video industry growing at an impressive rate, it's becoming more and more important for video streaming services to differentiate themselves from one another. They are doing so by finding new ways to get their content in front of consumers, seeking out the newest, hottest offerings and creating innovative new business models that cater to viewers' individual profiles.
Apple's streaming video device, the Apple TV, added apps from Disney, The Weather Channel, the Smithsonian and Vevo this week.
Vevo, the online video joint venture between major music labels, will release a new app for Apple's Apple TV, possibly by the end of the week, multiple press reports said.
Vevo, the online video joint venture between major music labels, reportedly plans to launch a new app on Apple TV which will feature a 24-hour network.
Online music service VEVO launched VEVO TV, a music network for the Internet and cable TV. The service currently is accessible on VEVO.com and as a mobile app for Apple's iOS, Android and Windows tablets and phones.
Google is reportedly looking to put $50 million into music video service VEVO, with the goal of keeping VEVO's music videos on its YouTube online video service.