The Diffusion Group has released research that pretty much confirms what every doomsayer has suggested all along: Older consumers are more likely than their younger counterparts to subscribe to legacy pay TV services and, if the trend continues, tomorrow's household head won't be buying services from your local IPTV, cable or satellite dealer.
Adults with connected TVs are "twice as likely" to cut the cord--or at least shave it a bit--as their counterparts with dumb TVs, the latest research from The Diffusion Group has found.
In a glass half full/half empty conundrum, a pair of analyst reports reached the conclusion that connected devices are making inroads into the consumer's home entertainment setup, but are not ubiquitous by any stretch of the imagination.
There are 11 million broadband households in the United States comprised of cord cutters and cord nevers who do not subscribe to pay TV services. This group, lumped together as "pay TV refugees," now makes up about 13 percent of the entire U.S. broadband household universe.