How accurate is social media at gauging the real success and reach of a TV show or digital movie? At the beginning of this year, "engagement," or how often viewers mentioned a specific piece of content on Twitter, Facebook, Instagram or other site, was heralded as an innovative (and cheap) way for content providers to get their finger on the pulse of viewer tastes.
Apple's introduction of the iPhone 6s and 6s Plus last month reignited a switching war among Tier 1 carriers for iPhone customers in the waning weeks of the third quarter. According to a new report from MoffettNathanson analyst Craig Moffett, which analyzed data on social media provided by the firm Comlinkdata on customers switching, T-Mobile US performed the best while AT&T Mobility fared the worst, with Verizon Wireless and Sprint somewhere in the middle.
Social media may boost TV shows that score weak on traditional TV ratings. A new study by Engagement Labs that measures social data for online and offline conversations (word of mouth), found that series on Fox, ABC, NBC and other broadcast networks that have middling to low traditional TV ratings do well in terms of engagement scores.
T-Mobile US leads the Tier 1 wireless carriers in what is known as digital "share of voice," according to iSpot.tv, a research firm that tracks and analyzes TV advertising. Share of voice is an ad revenue model that focuses on weight or percentage among other advertisers in a given market. T-Mobile has around 60 percent of the "digital SOV," according to iSpot.tv, meaning it has a disproportionate share of mentions and influence in digital and social media. That lets T-Mobile attract and capture younger customers.
How do millennials find and watch video content? That's a question nagging both media and entertainment industry players and brand advertisers hoping to reach this coveted demographic. And there doesn't seem to be a true solution to content discovery yet.
Is live-streaming app Meerkat edging out Twitter-owned Periscope for views? An informal test being run throughout this summer by brand advertiser Bolthouse Farms is generating some interesting early results.
If the Will Ferrell-Kristen Wiig Lifetime Original movie A Deadly Adoption was a bit of a head-scratcher for fans of the comedic duo, the movie's weekend debut still scored a solid win for social media engagement.
To say that Twitter's addition of video to its social media platform has been a success in the mobile realm is an understatement. According to the company, 90 percent of video views by users have been on mobile devices. But more important to the company's bottom line, its buildout of a native video player and advertising capability means it is finding new ways to pull in revenue.
The halls were alive with the sound of drones this year at NAB, the National Association of Broadcasters' annual fete in Las Vegas. What do drones have to do with online video? On the surface, not much.
Players in the online video space that want to make serious money need to focus on two key areas: creating or distributing premium video content, and making it easy for viewers to find that content. But in the short term, social media is one of the best ways to publicize videos--and maximize ad revenue.