BOSTON-- Media companies exhibiting here at INTX chatted throughout the week about the need to tailor their content to fit the different sizes of screens and the various platforms, like Facebook, Snapchat and Instagram, that viewers use. And beyond the event, at least one media company is paring back older initiatives to fund more social media-savvy ones: BBC.
NBC Olympics is making its first move to expand the availability of its coverage of the Summer Games online. The network has signed a deal with Snapchat to post highlights and create daily "live stories" using content from NBC as well as from athletes and attendees at the scene, all available on a dedicated channel via Snapchat's mobile app.
Since Facebook announced its live streaming capability last December, the social media giant has been testing its usability and popularity with its membership. Now, monetization is coming into the picture as E! Online announced it will stream a daily infotainment series, Live From E!, on Facebook.
Facing a growing demand from the advertising and television industries for more reliable measurement of streaming media, Nielsen is partnering up with Facebook to morph its current Twitter TV Ratings into a new metric it has dubbed "Social Content Ratings," The New York Times reports.
How accurate is social media at gauging the real success and reach of a TV show or digital movie? At the beginning of this year, "engagement," or how often viewers mentioned a specific piece of content on Twitter, Facebook, Instagram or other site, was heralded as an innovative (and cheap) way for content providers to get their finger on the pulse of viewer tastes.
Apple's introduction of the iPhone 6s and 6s Plus last month reignited a switching war among Tier 1 carriers for iPhone customers in the waning weeks of the third quarter. According to a new report from MoffettNathanson analyst Craig Moffett, which analyzed data on social media provided by the firm Comlinkdata on customers switching, T-Mobile US performed the best while AT&T Mobility fared the worst, with Verizon Wireless and Sprint somewhere in the middle.
Social media may boost TV shows that score weak on traditional TV ratings. A new study by Engagement Labs that measures social data for online and offline conversations (word of mouth), found that series on Fox, ABC, NBC and other broadcast networks that have middling to low traditional TV ratings do well in terms of engagement scores.
T-Mobile US leads the Tier 1 wireless carriers in what is known as digital "share of voice," according to iSpot.tv, a research firm that tracks and analyzes TV advertising. Share of voice is an ad revenue model that focuses on weight or percentage among other advertisers in a given market. T-Mobile has around 60 percent of the "digital SOV," according to iSpot.tv, meaning it has a disproportionate share of mentions and influence in digital and social media. That lets T-Mobile attract and capture younger customers.
How do millennials find and watch video content? That's a question nagging both media and entertainment industry players and brand advertisers hoping to reach this coveted demographic. And there doesn't seem to be a true solution to content discovery yet.
Is live-streaming app Meerkat edging out Twitter-owned Periscope for views? An informal test being run throughout this summer by brand advertiser Bolthouse Farms is generating some interesting early results.