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social media

Latest Headlines

Latest Headlines

Engaging viewers is a win-win for OTT players, but content discovery still suffers 'massive gap'

How do millennials find and watch video content? That's a question nagging both media and entertainment industry players and brand advertisers hoping to reach this coveted demographic. And there doesn't seem to be a true solution to content discovery yet.

Meerkat may be overtaking Periscope in views, engagement, advertiser's test suggests

Is live-streaming app Meerkat edging out Twitter-owned Periscope for views? An informal test being run throughout this summer by brand advertiser Bolthouse Farms is generating some interesting early results.

Lifetime's 'Deadly Adoption' scores in online engagement

If the Will Ferrell-Kristen Wiig Lifetime Original movie A Deadly Adoption was a bit of a head-scratcher for fans of the comedic duo, the movie's weekend debut still scored a solid win for social media engagement.

Twitter hunts for dollars in the 'democratization' of OTT video

To say that Twitter's addition of video to its social media platform has been a success in the mobile realm is an understatement. According to the company, 90 percent of video views by users have been on mobile devices. But more important to the company's bottom line, its buildout of a native video player and advertising capability means it is finding new ways to pull in revenue.

Broadcasters finally embrace OTT tech, even if audience is still in the driver's seat

The halls were alive with the sound of drones this year at NAB, the National Association of Broadcasters' annual fete in Las Vegas. What do drones have to do with online video? On the surface, not much.

Social media is key to monetizing online video, report says

Players in the online video space that want to make serious money need to focus on two key areas: creating or distributing premium video content, and making it easy for viewers to find that content. But in the short term, social media is one of the best ways to publicize videos--and maximize ad revenue.

Gimbal, Urban Airship combine beacon, messaging expertise

Touting the motto that two great things go great together, Urban Airship and Gimbal are teaming up in what they're calling a preferred partnership designed to accelerate "in the moment" mobile engagement.

Watch ABC app adds social media feature, allows fans to upload clips

Disney-owned ABC Television Group is adding clip sharing features to its Watch ABC app, allowing users to access and share "in-show moments" with friends via social media, while continuing to view the show on their mobile device.

Amazon's key to profitability in Twitch acquisition

Amazon's $970 million acquisition of Twitch is one of the most talked-about business deals this summer. How Amazon swooped in and nabbed the live-streaming service after months of talks with Google faltered, and more importantly, why the retail giant bought Twitch, is generating plenty of comment. Much of it is outright confusion.

Nielsen: 'Breaking Bad' tweets set season record

AMC's Breaking Bad broke best when it came to tweets recorded by Nielsen Social during the TV season from Sept. 1, 2013 to May 25, 2014.