To say that Twitter's addition of video to its social media platform has been a success in the mobile realm is an understatement. According to the company, 90 percent of video views by users have been on mobile devices. But more important to the company's bottom line, its buildout of a native video player and advertising capability means it is finding new ways to pull in revenue.
The halls were alive with the sound of drones this year at NAB, the National Association of Broadcasters' annual fete in Las Vegas. What do drones have to do with online video? On the surface, not much.
Players in the online video space that want to make serious money need to focus on two key areas: creating or distributing premium video content, and making it easy for viewers to find that content. But in the short term, social media is one of the best ways to publicize videos--and maximize ad revenue.
Touting the motto that two great things go great together, Urban Airship and Gimbal are teaming up in what they're calling a preferred partnership designed to accelerate "in the moment" mobile engagement.
Disney-owned ABC Television Group is adding clip sharing features to its Watch ABC app, allowing users to access and share "in-show moments" with friends via social media, while continuing to view the show on their mobile device.
Amazon's $970 million acquisition of Twitch is one of the most talked-about business deals this summer. How Amazon swooped in and nabbed the live-streaming service after months of talks with Google faltered, and more importantly, why the retail giant bought Twitch, is generating plenty of comment. Much of it is outright confusion.
AMC's Breaking Bad broke best when it came to tweets recorded by Nielsen Social during the TV season from Sept. 1, 2013 to May 25, 2014.
Twitter made a big deal about the launch of its Mute feature, but that's nothing compared to the way it once silenced app developers. As he admitted in his recent memoir, " Things a Little Bird Told Me," Twitter co-founder Biz Stone called the company's developer relations one of its biggest failures. Now the problems of an alternative to Twitter service for developers is raising questions about how social media services can effectively work with the app community.
Conceding that the second screen is only a limited application, zeebox has relaunched itself as Beamly and will now focus on "the art of social television."
HBO got some good news and some bad news last night. The good news is that its "True Detective" series finale starring Woody Harrelson and Matthew McConaughey was wildly successful. The bad news is that the episode's popularity overwhelmed its HBO GO TV Everywhere service, causing a firestorm on social media.