How could Redbox Instant, an SVOD service with such promise--a successful nationwide video rental franchise backed by a $63 million upfront investment from Outerwall along with Verizon's massive network and marketing machine--fail so badly? In her latest FierceOnlineVideo column, Samantha Bookman retraces the steps on what led to the floundering of one of the most powerful brands in the home entertainment business. You can read it here.
Sam Bookman, editor of FierceOnlineVideo, analyzes the market forces that prevented Redbox Instant from becoming a success story. Read more
The writing was practically on the wall for Redbox Instant a few weeks ago. Unable to sign up new customers for more than three months after a credit card fraud issue, news outlets pointed out that the company hadn't yet come up with a fix for the problem--indicating that either its parent company Outerwall, or its joint venture partner Verizon, wasn't interested in putting the time or money into a solution.
Verizon Communications and Outerwall Inc. are pulling the plug on their struggling SVOD service, Redbox Instant by Verizon. The move could be part of Verizon's plans to focus on its own wireless streaming service.
Sony said it struck a deal with Comcast-owned NBCUniversal which will give it exclusive rights to more than 140 movies within the next three years.
Following similar moves from Amazon and Netflix, Sony said Wednesday that it is developing an original drama series called "Powers," which will be available initially on its PlayStation gaming consoles.
NEW YORK--Former Redbox Instant CEO Shawn Strickland is now overseeing Verizon's FiOS TV, Verizon Digital Media Services and Redbox Instant businesses following a reorganization that the telco implemented in late December.
Verizon said Tuesday that it plans to launch "next-generation" video services on its FiOS TV platform and through a new over-top-video service, using the OnCue interactive TV technology it picked up through the acquisition of Intel's Intel Media division.
Verizon Communications is talking to professional sports leagues and programmers about possibly streaming video wirelessly to subscribers, CEO Lowell McAdam said at an investor conference Monday. "I predict within the next two years you'll see some dramatic changes in viewership," McAdam said at the UBS Global Media and Communications Conference in New York.
As a Verizon quadruple-play customer, I've gotten used to seeing promotions for the new Redbox Instant streaming video service when I pay my bill online. It took the pitch to a new level Thursday morning, when it ran what could be compared to an online home page takeover ad. Before I could watch NBC's "Today" show, Verizon ran a static ad on my TV screen for Redbox Instant, offering one month of free service.