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original content

Latest Headlines

Latest Headlines

Netflix confirms launch in Japan this fall; signs content deal with Fuji Media

Subscription video on demand leader Netflix will launch this fall in Japan, about six months after announcing it would bring its service to the country. And in keeping with its model of blending locally produced content with its other internationally licensed movies and TV series, Netflix has signed a deal with Fuji Media Holdings to feature two of its series on the service.

OTT distribution, licensing deals behind TV ratings' 'new math'

Broadcast TV networks not named ABC suffered a bit of a ratings hit as the NBA Finals swung into gear, with Game 1 stealing views away from NBC and CBS. But a poor broadcast showing may no longer be the kiss of death for struggling new series.

Hulu removes the 'Plus,' continues partnering & content strategies

Number-three SVOD service Hulu, ever talented at shaping itself to meet market changes, is reshaping itself yet again, taking the "Plus" out of its name in an apparent effort to decrease confusion between its subscription and free services.

Spotify adds video clips, original content to streaming mix, hoping to speed ahead of Pandora

Confirming rumors that circulated earlier this month, Spotify announced it is expanding from audio streaming to video, offering licensed programming from major media companies, original content and video podcasts. It's also integrating video into its playlists.

Yahoo's Utzschneider on the potential of cross-platform advertising

Lisa Utzschneider is a veteran of Amazon and Microsoft who built Amazon's advertising unit to a near-$1 billion business. Now Yahoo's SVP of Sales, Americas, she recently caught up with FierceOnlineVideo Editor Samantha Bookman to share Yahoo Screen's original content strategy and its cross-platform advertising initiative.

Yahoo, AOL make big transition to long-form originals

Amid the dominant TV ratings force that is March Madness, Yahoo Screen debuted  Sin City Saints, a half-hour, basketball-themed original comedy series. Likewise, its competitor AOL Originals debuted its first long-form original series, making the first four episodes of  Connected  available exclusively to Roku users via the AOL On app.

Yahoo, AOL debut new series as original content race enters next stage

As March Madness gripped the nation this week, Yahoo Screen debuted Sin City Saints, a half-hour, basketball-themed original comedy series. Likewise, its competitor AOL Originals debuted its first long-form original series, making the first four episodes of Connected available exclusively to Roku users via the AOL On app.

Strategy, not original content, will decide the OTT race, analyst says

Online video providers from Netflix to Amazon to Yahoo are scurrying to create original content that will poach viewers away from their rivals. But an analyst with The Diffusion Group says that pouring money into scripted entertainment is a strategy that is destined to fail.

Amazon explores narrowed theatrical-release strategy, appoints indie veteran Hope to lead unit

Online retail giant and SVOD provider Amazon is dipping a toe in the traditional movie-release waters, announcing an original-movies program that will see its movies available via Prime Instant Video within four to eight weeks after their release on the big screen.

Competitive pressure from SVOD ends cable's 'Jersey Shore' salad days

For the last decade, channels like Bravo, A&E and TLC built powerful presences in the earnings reports of their corporate parents through inexpensively produced reality shows. Finding a bunch of unpolished New Jersey kids just being their obnoxious selves could render a ratings gold mine.