Confirming rumors that circulated earlier this month, Spotify announced it is expanding from audio streaming to video, offering licensed programming from major media companies, original content and video podcasts. It's also integrating video into its playlists.
Lisa Utzschneider is a veteran of Amazon and Microsoft who built Amazon's advertising unit to a near-$1 billion business. Now Yahoo's SVP of Sales, Americas, she recently caught up with FierceOnlineVideo Editor Samantha Bookman to share Yahoo Screen's original content strategy and its cross-platform advertising initiative.
Amid the dominant TV ratings force that is March Madness, Yahoo Screen debuted Sin City Saints, a half-hour, basketball-themed original comedy series. Likewise, its competitor AOL Originals debuted its first long-form original series, making the first four episodes of Connected available exclusively to Roku users via the AOL On app.
As March Madness gripped the nation this week, Yahoo Screen debuted Sin City Saints, a half-hour, basketball-themed original comedy series. Likewise, its competitor AOL Originals debuted its first long-form original series, making the first four episodes of Connected available exclusively to Roku users via the AOL On app.
Online video providers from Netflix to Amazon to Yahoo are scurrying to create original content that will poach viewers away from their rivals. But an analyst with The Diffusion Group says that pouring money into scripted entertainment is a strategy that is destined to fail.
Online retail giant and SVOD provider Amazon is dipping a toe in the traditional movie-release waters, announcing an original-movies program that will see its movies available via Prime Instant Video within four to eight weeks after their release on the big screen.
For the last decade, channels like Bravo, A&E and TLC built powerful presences in the earnings reports of their corporate parents through inexpensively produced reality shows. Finding a bunch of unpolished New Jersey kids just being their obnoxious selves could render a ratings gold mine.
Finally, our long national nightmare may be over: Scripted, original TV series are a hot property in Hollywood again, displacing the decade-long popularity of reality shows like Jersey Shore and the seemingly bottomless pool of Real Housewives. It's largely thanks to the challenge laid at their feet by Netflix and Amazon with original content drives that stole away millions of viewers in the past couple years. But can traditional TV handle the cost of original series?
Despite the possibility of hitting a subscriber wall in the United States, Netflix is putting its focus on creating quality content to attract and retain viewers--both at home and abroad, according to Ted Sarandos, content chief for the SVOD provider. And that means premiering original content, either brand new series or movies, or a new season, every two and a half weeks on average--eventually.
The top three SVOD services, Netflix, Hulu and Amazon Prime, will collectively spend $6.8 billion to acquire already produced, non-original, "off-network" programming next year. That is 31 percent more than the $5.2 million they'll spend in 2014.