Although the use of metadata to help determine the kind of shows audiences want to watch has gotten a lot of attention over the past year or so–particularly with the success of Netflix's House of Cards, a show developed partly from data analysis–Amazon is trying to find the heart that drives the popularity of series as its original-content efforts evolve.
Although the company rarely offers a look into how it allocates its resources among its various units, Amazon CFO Tom Szkutak revealed on the retailer's earnings call that the company plans to spend $100 million in this quarter alone on original content for its Prime Instant Video service.
Top Netflix original series House of Cards and Orange Is The New Black are in the running for top honors, garnering more than 10 nominations each as the 2014 Emmy awards were announced.
A deluge of new shows premiering on sites like Hulu, Netflix and YouTube as well as traditional broadcasters' summer replacement series has marketing professionals scrambling to reach viewers through advertising campaigns. It's a big change from what is normally a quiet season for advertisers.
Last year, investors fretted that Netflix was spending hundreds of millions of dollars on just a few original series-- House of Cards being the most notable, and expensive, example. But as competitors like Amazon wade into the content waters, it's becoming clearer that Netflix's head start will keep it on a growth path.
How much are online video providers spending on original content this year? While Netflix has always been pretty open about the amount of money it's dedicating to its original series, others like Amazon and Hulu are not so forthcoming. We take a look at the billion-dollar bets these providers are making on content.
Perhaps taking a cue from Netflix's revival of cult series Arrested Development, Hulu is reportedly in talks with Sony Pictures Television to produce more episodes of Community, a show with a devoted following that was recently canceled by NBC.
The online content race is continuing to heat up, as Amazon debuted the first of its planned kids' series, Tumble Leaf, on Prime Instant Video. The e-commerce giant also made available the first batch of HBO series, including The Sopranos, Boardwalk Empire and others, through its exclusive deal with the programmer.
The CW's online audience--those watching streaming versions of its broadcast series like Arrow, The Originals and Beauty and the Beast--may have grown 60 percent in the last year, the network's statistics, presented at its annual upfront in New York, suggested.
You've got shows: AOL is making a big addition in its original series library, announcing that it will add 16 original, unscripted programs featuring major Hollywood talent such as James Franco, Steve Buscemi, Zoe Saldana, Mike Epps and others.