online video viewing

Latest Headlines

Latest Headlines

YouTube tops online viewing choices, study says, and more viewers want to cut the cord

When it comes to deciding what to watch online, 68 percent of connected viewers pick YouTube first, a new study from Adroit Digital reveals. And those viewers, who now watch 15 hours or more of online video on any kind of connected device, would cut the cord instantly if a viable alternative to pay TV were available online.

Online video viewing up 20.3% in 2012

The digital video viewing audience grew 20.3 percent in 2012, topping the 500 billion view mark (actually 511 billion views) across both professionally produced and user-generated content (UGC) spaces, according to AccuStream Research.

Nielsen to look at online video viewing

Online video has come of age: Ratings guru The Nielsen Co. is expanding its definition of television to include broadband, Microsoft's Xbox and Apple iPads, among other online video sources.

Report: Poor quality costing content providers billions

Delivering a poor viewer experience cost global content brands about $2.16 billion in revenue in 2012, and "without a shift to higher quality, content brands will miss out on an additional $20 billion through 2017," preemptive video stream optimization provider Conviva said in a report on the state of online video.

Online video going mainstream, says Cisco study

In 2012, watching online video became more than just a hobby for cutting-edge Internet enthusiasts, found a survey performed by the Cisco Internet Business Solutions Group (IBSG) studying the "trends and behaviors" of 1,152 video consumers in the United States. "Overall, streaming video is ahead of downloading and about even with DVDs and Blu-ray discs," said Chris Osika, senior director, U.S. Service Provider at IBSG.

Accenture: About half of consumers watching OTT on TV

There is a "seismic shift in consumer viewing habits" occurring in the United States and U.K. as nearly half of all consumers watch broadband-delivered over-the-top content on their televisions, Accenture's "Pulse of Media Consumer Survey" says.

comScore: Online video viewing hit all-time high in August

Online viewership just continues to keep growing, hitting an all-time high of 188 million U.S. Internet watchers looking at 27.7 billion online videos in August 2012, according to the latest statistics compiled by comScore.

comScore expands Asia Pacific metrics; Vietnam leads online video viewing

Vietnam had Asia Pacific's highest online video viewing penetration in June, according to statistics recently compiled by comScore's online video measurement service.

Report: Online-video viewing reflects seasonal TV programming

Online-video viewing patterns are starting to more closely resemble traditional-TV viewing patterns that increase during prime time and decrease when shows go on "hiatus," or seasons end, according to a report compiled by end-to-end analytics and monetization platform builder VideoHub.