Getting greater insight into consumers' over-the-top video viewing habits could help carriers, content providers and advertisers craft their OTT video strategies going forward. FierceOnlineVideo is starting a quarterly update to present some raw stats released by online audience measurement firms including comScore, Rentrak and Nielsen. Special report
Illegal pirating of video services has taken on a new form: direct streaming of online video. The proliferation of low-cost SVOD services like Hulu and Netflix has done little to slow the rate of online video piracy.
Online-video piracy is not going away. Despite efforts to clamp down on the problem, illegal content is prolific on the Web, with files available for download through torrent sites or even on major sites, including YouTube.
Netflix is making good on its international expansion plans with the announcement that it will launch its service in Japan this fall.
The Hispanic market is of increasing importance not only to the U.S. wireless industry but to the online video realm as well, as the demographic has a combined potential buying power of $1.5 trillion. Special feature
Hispanic OTT viewers may represent a new potential opportunity for online advertisers. But despite initial efforts of online players like multichannel network MiTu, OTT Hispanic viewing options are still fragmented.
A group of 17 companies that have a major stake in the online video space announced the formation of the Streaming Video Alliance (SVA) last week with the aim of bringing order to an industry segment that's been beset with fragmented technology standards and user frustration.
While it should come of no surprise, the advent of more broadband networks is enabling more consumers to access online video streaming services like Hulu and Netflix. According to Frank N. Magid Associates, 83 percent of U.S. TV watchers stream movies and TV shows, a figure that includes consumers who only use streaming occasionally. Read more
While YouTube, Hulu and Vimeo have enjoyed success in the online video market, other providers like Redbox and Justin.tv have not been as lucky. Samantha Bookman, editor of FierceOnlineVideo, examines why a number of players have tried and failed in this fast-paced, yet still young, market segment in a new special report. The report tracks 10 online video companies that are now defunct or are struggling to stay relevant. Read more
Sam Bookman, editor of FierceOnlineVideo, analyzes the market forces that prevented Redbox Instant from becoming a success story. Read more