AT&T announced a new, $500 million joint venture with The Chernin Group, a Hollywood production company for TV shows and movies, to target the over-the-top online video space--and AT&T specifically mentioned mobile as a key element in its efforts to expand into OTT online video.
AT&T's $500 million agreement to launch an over the top (OTT) video venture with The Chernin Group reflects the telco's move to enhance its growing video business with another option that plays into the consumer desire for content and higher bandwidth broadband services.
Online video subscribers today may be happy that time spent buffering dropped 12.4 percent, from 39.3 to 26.9 percent, according to a Conviva report. However, sports fans, particularly those who stream live sporting events, continue to grow impatient. Conviva said that "viewing time for live action television plummets from over 40 minutes in HD to just one minute if the viewer encounters buffering."
While no one wants to pay more for online video services, Amazon's recent move to raise its Prime membership to $99 could be just the start. Will Netflix and other subscription video on demand (SVOD) services move to raise their prices as well? Sam Bookman, editor of FierceOnlineVideo, examines why subscription prices are likely to rise over the next year. Read more
Anyone who doesn't see 2014 as a year of large-scale changes to the way online video is marketed, packaged and perceived hasn't been paying attention. Cable operators and short-form content providers alike are preparing to take a bite out of the space occupied by Netflix, Amazon and Hulu.
One of the telling trends that came out of this year's Winter Olympics Sochi Games was that they were the most streamed Olympics ever. A new FierceOnlineVideo report examines the online video viewing trends that emerged during the Games.
The Winter Olympics in Sochi generated more online video streams than any other Olympics in history, reports FierceOnlineVideo, citing figures from Akamai. During Sunday's hockey game between the United States and Russia, Akamai said that online video traffic peaked at 1.6 Tbps. At the same time, there was a correlating increase in malicious attack traffic higher than 200 Gbps.
Right before the Super Bowl, Aereo reported that it was suffering capacity issues in three markets--New York City, Atlanta and Miami. The question is, can the company use these issues to incite interest and demand from new customers? Josh Wein, editor of FierceOnlineVideo, examines the possibilities in his latest Editor's Corner.
It should be no surprise that this year's Winter Olympics in Sochi, Russia, are being streamed to a plethora of devices. FierceOnlineVideo has delved into how viewers are accessing the Games--not just where they're accessing online video but what they're most likely watching it on. For more on how the Winter Games are being streamed, check out this FierceOnlineVideo special report.
The 2014 Winter Olympics in Sochi, Russia, are well under way and it's clear that this year's Olympics are a multi-device event. For the 2014 Sochi Games, all the events are available online, either live or to download, for authenticated users. For more on how the Winter Games are being streamed, check out this FierceOnlineVideo special report.