Verizon Communications' $4.4 billion purchase of AOL will mean the telecommunications giant is no longer just competing directly against the likes of AT&T. The deal is all about advertising technology, or ad-tech, and with it Verizon will now be competing against Google, Facebook and others in the digital ad market, especially in video. If Verizon can develop content for its OTT venture, it now has the tools to make money off of that using AOL.
Verizon Communications' $4.4 billion acquisition of AOL and its advertising technology could improve the carrier's forthcoming mobile-first, over-the-top video business, but it is a risky bet in a still-developing market, according to financial analysts. The analysts see some potential benefits to the deal--but lots of reasons to doubt that it will materially improve Verizon's overall position in the market, especially in wireless.
Media and entertainment companies are putting more attention and money into over-the-top video solutions every day. FierceOnlineVideo takes a closer look at the various business models that are in play.
Getting greater insight into consumers' over-the-top video viewing habits could help carriers, content providers and advertisers craft their OTT video strategies going forward. FierceOnlineVideo is starting a quarterly update to present some raw stats released by online audience measurement firms including comScore, Rentrak and Nielsen. Special report
Illegal pirating of video services has taken on a new form: direct streaming of online video. The proliferation of low-cost SVOD services like Hulu and Netflix has done little to slow the rate of online video piracy.
Online-video piracy is not going away. Despite efforts to clamp down on the problem, illegal content is prolific on the Web, with files available for download through torrent sites or even on major sites, including YouTube.
Netflix is making good on its international expansion plans with the announcement that it will launch its service in Japan this fall.
The Hispanic market is of increasing importance not only to the U.S. wireless industry but to the online video realm as well, as the demographic has a combined potential buying power of $1.5 trillion. Special feature
Hispanic OTT viewers may represent a new potential opportunity for online advertisers. But despite initial efforts of online players like multichannel network MiTu, OTT Hispanic viewing options are still fragmented.
A group of 17 companies that have a major stake in the online video space announced the formation of the Streaming Video Alliance (SVA) last week with the aim of bringing order to an industry segment that's been beset with fragmented technology standards and user frustration.