If it seems as if the latest buzzword in the OTT dictionary is personalization, that's because this aspect of content discovery is fast becoming an important component of providers' search and recommendation platforms. As consumer demand for content continues to grow, and as both traditional operators and new OTT entrants look to stand out in the IP video market, personalization of content is now a driving concern. Special report.
The notion of personalized video content has become the latest buzzword in the OTT video space as users demand more content that suits their own viewing habits and interests. A potential scenario could be that a user could turn on their television set and see content being offered that is tailored specifically to that individual.
FierceOnlineVideo is using its first-ever "Fierce 15" list to highlight the innovation occurring in the online video market. Most companies stood out not by their financial success but by their compelling contribution to online video and their effect on more established companies. Special report
FierceOnlineVideo is taking a look at the 15 hottest emerging players in the online video market in its first annual Fierce 15 feature. According to Sam Bookman, editor of FierceOnlineVideo, the pool of innovators in this industry segment contributing to the IP video ecosystem continues to grow. Perhaps not surprisingly, that made the job of choosing 15 compelling startups a challenge.
A top Frontier Communications executive revealed it is moving ahead with its trial of over-the-top video with its partner TiVo as a way to appeal to users who are not interested in traditional linear television services.
Verizon Communications' $4.4 billion purchase of AOL will mean the telecommunications giant is no longer just competing directly against the likes of AT&T. The deal is all about advertising technology, or ad-tech, and with it Verizon will now be competing against Google, Facebook and others in the digital ad market, especially in video. If Verizon can develop content for its OTT venture, it now has the tools to make money off of that using AOL.
Verizon Communications' $4.4 billion acquisition of AOL and its advertising technology could improve the carrier's forthcoming mobile-first, over-the-top video business, but it is a risky bet in a still-developing market, according to financial analysts. The analysts see some potential benefits to the deal--but lots of reasons to doubt that it will materially improve Verizon's overall position in the market, especially in wireless.
Media and entertainment companies are putting more attention and money into over-the-top video solutions every day. FierceOnlineVideo takes a closer look at the various business models that are in play.
Getting greater insight into consumers' over-the-top video viewing habits could help carriers, content providers and advertisers craft their OTT video strategies going forward. FierceOnlineVideo is starting a quarterly update to present some raw stats released by online audience measurement firms including comScore, Rentrak and Nielsen. Special report
Illegal pirating of video services has taken on a new form: direct streaming of online video. The proliferation of low-cost SVOD services like Hulu and Netflix has done little to slow the rate of online video piracy.