The third-quarter earnings season is starting to wind down, and major audience measurement firms including Nielsen, comScore and Rentrak considered the impact of social media on content ratings. FierceOnlineVideo monitored reports from these three firms, grabbing a weekly snapshot from each. Special report
How accurate is social media at gauging the real success and reach of a TV show or digital movie? At the beginning of this year, "engagement," or how often viewers mentioned a specific piece of content on Twitter, Facebook, Instagram or other site, was heralded as an innovative (and cheap) way for content providers to get their finger on the pulse of viewer tastes.
Ad blocking has become a significant issue for online video companies that derive their revenue from advertising. If ads can't be seen, they won't get paid. In fact, PageFair, which tracks ad-blocking of display and video ads in partnership with Adobe, found that advertisers stand to lose as much as $21.8 billion in revenue in 2015 from ad blocking.
With the ability to have their computers, tablets and smartphones run faster it should be of no surprise that consumers love ad blocking.
Frontier is offering one year of free membership to Amazon Prime as a way to lure new broadband subscribers into its fold.
The NTCA (National Telephone Cooperative Association) says in a FCC filing that the ability for smaller telcos to get access to competitively-priced video content in rural areas will drive competition and new broadband investments.
FierceOnlineVideo takes a look at how over-the-top video viewers are watching, accessing and talking about the content they're seeing, drawing on numbers from the second quarter from some of the top audience measurement firms including Nielsen, comScore and Rentrak. Special report
It's clear that more viewers are turning away from cable and satellite to view TV programs and movies via an online video service provider, but as the OTT video market continues to evolve, there are a number of questions about user behaviors.
If it seems as if the latest buzzword in the OTT dictionary is personalization, that's because this aspect of content discovery is fast becoming an important component of providers' search and recommendation platforms. As consumer demand for content continues to grow, and as both traditional operators and new OTT entrants look to stand out in the IP video market, personalization of content is now a driving concern. Special report.
The notion of personalized video content has become the latest buzzword in the OTT video space as users demand more content that suits their own viewing habits and interests. A potential scenario could be that a user could turn on their television set and see content being offered that is tailored specifically to that individual.