Online video once again played a starring role in this year's World Cup event, where it not only shattered streaming records, but also surpassed expectations about online sports coverage.
Limelight Networks, a cloud-based content delivery network (CDN) platform provider, has rejected an unsolicited takeover offer from what it says is a "non-credible source."
Original content is becoming a staple for over-the-top video providers, epitomized by House of Cards from Netflix. But how much are online video providers actually spending on original content this year? Special report
Netflix, Amazon and Hulu--the three largest over-the-top video (OTT) providers--continue to expand their original programming lineups. However, what's not clear is how much these players are actually spending.
Newly released reports from comScore and nScreen Media reveal that the online video viewing community continues to grow, with many users happy with their decision to cut the cord from their pay-TV provider.
The future of online video advertising may not be as bright as earlier reports have shown. According to Vindico, an ad platform provider, it's likely that more than 1 billion ads on the Internet are never seen by their intended audience.
Households continue to tune into online video to fulfill their entertainment needs. According to new studies from IE Market Research and Amdocs, 42 percent of U.S. households will have at least one OTT service in their home by 2017.
AT&T announced a new, $500 million joint venture with The Chernin Group, a Hollywood production company for TV shows and movies, to target the over-the-top online video space--and AT&T specifically mentioned mobile as a key element in its efforts to expand into OTT online video.
AT&T's $500 million agreement to launch an over the top (OTT) video venture with The Chernin Group reflects the telco's move to enhance its growing video business with another option that plays into the consumer desire for content and higher bandwidth broadband services.
Online video subscribers today may be happy that time spent buffering dropped 12.4 percent, from 39.3 to 26.9 percent, according to a Conviva report. However, sports fans, particularly those who stream live sporting events, continue to grow impatient. Conviva said that "viewing time for live action television plummets from over 40 minutes in HD to just one minute if the viewer encounters buffering."