Netflix is making good on its international expansion plans with the announcement that it will launch its service in Japan this fall.
The Hispanic market is of increasing importance not only to the U.S. wireless industry but to the online video realm as well, as the demographic has a combined potential buying power of $1.5 trillion. Special feature
Hispanic OTT viewers may represent a new potential opportunity for online advertisers. But despite initial efforts of online players like multichannel network MiTu, OTT Hispanic viewing options are still fragmented.
A group of 17 companies that have a major stake in the online video space announced the formation of the Streaming Video Alliance (SVA) last week with the aim of bringing order to an industry segment that's been beset with fragmented technology standards and user frustration.
While it should come of no surprise, the advent of more broadband networks is enabling more consumers to access online video streaming services like Hulu and Netflix. According to Frank N. Magid Associates, 83 percent of U.S. TV watchers stream movies and TV shows, a figure that includes consumers who only use streaming occasionally. Read more
While YouTube, Hulu and Vimeo have enjoyed success in the online video market, other providers like Redbox and Justin.tv have not been as lucky. Samantha Bookman, editor of FierceOnlineVideo, examines why a number of players have tried and failed in this fast-paced, yet still young, market segment in a new special report. The report tracks 10 online video companies that are now defunct or are struggling to stay relevant. Read more
Sam Bookman, editor of FierceOnlineVideo, analyzes the market forces that prevented Redbox Instant from becoming a success story. Read more
It appears operators' work in the area of video transmission is coming at the right time. According to a new report from FierceCable, major video content producers like ESPN and others are increasingly embracing over-the-top (OTT) distribution. Content owners are hoping that this slimmed-down, lower-cost, digitally focused set of OTT alternatives will bring a legion of millennial-generation pay-TV holdouts into the fold. For more on this topic, check out this FierceCable special report.
For smaller multichannel networks and for individual content creators, YouTube is a challenging place in which to turn a profit. Some new ventures, including JWPlayer and ILOOK, are looking to go beyond the multichannel network concept entirely. Special report.
YouTube may be the household name in the online video market for both consumers and increasingly enterprises, but a host of new players such as JW Player and iLOOK are on the scene.