Online Ads news from FierceOnlineVideo

A study released Monday by BreakMedia claims more than three quarters of viewers of online video pre-roll and overlay ads watch to completion. The company, which used its 18 to 39 year-old Read more...

Online video analysts offer very different predictions for total growth in revenue over the next five years, but they almost all agree that the market will grow exponentially. According to an Read more...

Online video ads proved surprisingly popular in a survey of advertising formats across the U.S., U.K. and Europe. The Dynamic Logic survey of 2,308 respondents in the U.S., U.K., Spain, Germany, Read more...