Netflix will get about 300 hours of original programming from DreamWorks Animation under a new agreement the two companies announced Monday.
At The Cable Show this week, device makers and service providers seemed increasingly open to integrating online video and over-the-top TV services with their own video products. While the prospect that online video companies may get greater access to the cable set-top box is enticing, the online video industry should be wary of integrating too closely with pay-TV providers.
"Dora the Explorer" is coming to Amazon Prime Instant Video. Amazon said Tuesday it agreed to license the hit kids' show and others from Viacom.
Sonic.net, a Santa Rosa, Calif.-based competitive broadband provider, reported that Netflix's launch of "Arrested Development" last Sunday drove up its Internet usage by 40 percent.
While cable operators have never been a fan of Netflix, a recent move by Cablevision to store content on appliances attached to its network and promote Netflix in marketing materials shows that cable operators are now embracing video caching technology.
Netflix traffic spiked on some broadband networks over the weekend with the introduction of season four of its "Arrested Development" series, Procera Networks said.
The battle for control of the living room is on once again, and if someone can step forward and aggregate access to the vast majority of video entertainment, it should not be long before the so-called second-screen becomes the first screen.
This week, while the broadcast networks' prime time schedules are winding down for summer, Netflix will add a new season of "Arrested Development" to its library. And with the franchise's built-in fan base, the new season is about the closest thing to a sure bet currently found in original online video production.
Consumers have no shortage of online video sources to get up to speed on their favorite show or consume a whole series in marathon watching sessions, but many OTT video providers are now trying to differentiate themselves by offering their own original content.
With the upcoming Netflix release of the fourth season of "Arrested Development" making virtual waves across the Internet, it's worth taking a look at the increased amount of original content being produced, marketed and--in some cases--sold by online video purveyors.