AMSTERDAM-- Netflix may currently sit atop the online video streaming market, but that wasn't always so. One of the elements that put it there was its decision to invest in high-quality original content, House of Cards producer Lord Michael Dobbs told an audience at IBC here.
Less than a month after Netflix split its red-hot shares and set a new subscriber record, and just a few days past its closely-watched Japan launch, Netflix has announced that it has set its sights on several other Asian countries. The company will launch in South Korea, Singapore, Hong Kong and Taiwan in early 2016, Netflix said.
Netflix is about to go almost all-in on original content: the top SVOD provider's five-year licensing deal with Epix has lapsed, meaning that major movies like The Hunger Games: Catching Fire and Transformers: Age of Extinction are off subscribers' plates. But Netflix's executives haven't been all that fussed about the loss of such popular content, even as analysts have fretted.
It's clear that more viewers are turning away from cable and satellite to view TV programs and movies via an online video service provider, but as the OTT video market continues to evolve, there are a number of questions about user behaviors.
Softbank mobile customers will be able to sign up for Netflix service once the SVOD provider launches in Japan: the companies announced an agreement that makes it easier to subscribe to and pay for the online video service.
Responding to a state Office of Information Management and Technology report that public employees were spending between 100 and 300 hours streaming online video from services like Netflix and Hulu, Hawaii is blocking state workers' access to the streaming services while on the job.
If there was one common theme the top cable MSOs saw in the second-quarter results, it was that broadband subscriptions continued to rise as more video customers cut the cord in favor of online video alternatives like Netflix and Hulu.
By the end of the summer, Netflix will run all of its IT services in the public cloud. The SVOD provider said it is shutting down its last data center soon, the culmination of an initiative that began seven years ago.
In the wake of its cancellation of Steve van Zandt mobster dramedy Lilyhammer, Netflix announced its next original movie, Mascots. The Christopher Guest comedy is slated to premier sometime in 2016, according to an announcement on the provider's website.
As the market rolls into August and well into the third quarter, over-the-top video players and analysts are closely watching the next move that Netflix makes: officially launching in Japan. Slated to take place on Sept. 2, Netflix Japan will be the company's most significant international entry this year, and even CEO Reed Hastings expects a tough slog.