Netflix might be on the verge of having a new way to expand its reach to international markets--via airlines traveling around the world.
HBO's decision to launch its standalone streaming video service, HBO Now, exclusively on Apple TV--with first availability in early April--has rearranged the streaming space by giving Apple exclusive rights to a premier content provider and leaving competing players Netflix, Amazon Prime and Roku to look on. For now.
Cord cutters--customers who are renouncing paid TV services from cable or telco operators in favor of over-the-top (OTT) services from the likes of Netflix and Amazon--still must pay around $100 a month in fees, according to the latest research.
As cable operators and other pay-TV players raise rates on video service to deal with rising content costs, a growing base of consumers is cutting the cord and opting to use an online video service like Netflix or Hulu as their main entertainment source.
How much does it cost for a consumer to cut the cord? How much does it cost to maintain a cord-cutter lifestyle? And can OTT providers attract viewers who are increasingly swayed by the promise of all the video they can binge on?
Facebook and its Instagram photo service, Google's YouTube, Netflix and Snapchat make up 61 percent of U.S. mobile application data traffic, according to a new report from network vendor Ericsson. The phenomenon is similar in other developed markets, the report found.
Google has asked the FCC to refrain from regulating the informal interconnection agreements that Google and other providers have developed with ISPs like Comcast and Verizon.
Online video providers from Netflix to Amazon to Yahoo are scurrying to create original content that will poach viewers away from their rivals. But an analyst with The Diffusion Group says that pouring money into scripted entertainment is a strategy that is destined to fail.
AMC series Better Call Saul--for which Netflix locked in an exclusive-streaming deal once its season is complete--set a ratings record in its Sunday-night premiere. It drew 4.4 million adult viewers in the 18-49 demo for the live broadcast and 6.9 million total. That bodes well for the series becoming a breakout hit--something AMC Networks needs to gain leverage in a rapidly changing media and entertainment landscape. FierceCable has the rundown here.
Netflix is making good on its international expansion plans with the announcement that it will launch its service in Japan this fall.