International expansion is continuing apace for Netflix as it preps for launches into South Korea, Hong Kong and Singapore. So it's not surprising to hear reports that the SVOD provider is also planning to launch service in Russia, albeit only on smart TVs for now.
For OTT, a disruptive year brought a few surprises but even more questions. There's a very good chance that the video industry is tiring of hearing the word "disruptive." But that's a factor we saw all year in over-the-top video as a number of trends that analysts predicted would happen, came to fruition.
Variable bitrate delivery has been a cornerstone of Netflix's streaming technology for several years now, making it possible for video streams to continue playing despite changes in bandwidth availability along the last mile of a network. However, the top subscription video on demand provider says it will soon roll out new technology that will maintain streaming quality while reducing its overall bandwidth usage by up to 20 percent.
Leading SVOD provider Netflix saw its shares dip slightly this week immediately following an appearance by Ted Sarandos, head of content, at an investor conference in which he said the company has faced some resistance from content owners as it negotiates for global content rights.
Subscription OTT services like Netflix, Amazon, Hulu and HBO Now are dominating the content discovery race, particularly among millennial-aged audiences. A new Digitalsmiths report found that 78.2 percent of users surveyed said that OTT providers' discovery functions make it easy for them to find content they want to watch.
The Walt Disney Company this week introduced a new SVOD service in the UK called DisneyLife, which offers monthly subscribers a collection of Disney-owned movies, books, music and TV shows. A family account that supports up to six different users costs £9.99 per month, and the service will initially be available in the UK.
A recent survey found that more than half of Americans use Netflix to stream content, though the streaming video on demand (SVOD) provider trails HBO in terms of original content demand, according to another study.
CenturyLink has signed a new long-term bilateral interconnection agreement with Cogent Communications, marking the latest in a string of pacts made between the top telcos and Internet transit providers whose clients include content providers like Netflix.
Netflix, Amazon and Hulu may be well-entrenched as the top three subscription video on demand services in the U.S., but the scrum for higher ranking amid the top-ten services is continuing, with MLB.TV and WWE Network holding the fourth and fifth spots, according to a new report from Parks Associates.
Subscription video on demand services are enjoying a steady rise, with consumer spending growing 23 percent year over year in the third quarter of 2015 to $1.27 billion, a new report by The Digital Entertainment Group said.