Close to two weeks after Verizon's Go90 over-the-top mobile video application launched, its ranking and popularity in Apple's U.S. App Store has fallen while the app's standing in Google's Play Store has remained fairly consistent, according to app-tracking company App Annie.
Netflix stock took an upward turn after the SVOD provider announced it will implement another price hike on Nov. 11, charging new subscribers $9.99 monthly for its popular two-device streaming tier. The boost in revenues will help offset costs related to its increased focus on original content.
Netflix may be holding fast to retaining its independent company status, but that's not preventing analysts from speculating that it could be an acquisition target for a host of content and cable providers.
Zayo's zColo division and Netflix have partnered to become founding members for Community IX Holdings' newest community-based peering exchange in Atlanta, Ga.
About a month ago, Paolo Pescatore, an analyst with CCS Insight outlined the idea that Netflix may be a shiny acquisition target. While the thought seems a little far-fetched-- Netflix almost certainly has no interest in being bought-- it isn't the first time this possibility has been floated, and now other outlets have picked up the ball and are outlaying cases for acquiring Netflix.
Don't look for Hulu to expand into countries outside the U.S. anytime soon: its CEO, Mike Hopkins, told attendees at a Cannes, France event that while the global broadband market makes a compelling case for doing so, the SVOD provider is only going to look at potential expansion scenarios for now.
Verizon's Go90 mobile video application launched late last week and is reportedly being abetted by an $80 million marketing campaign to get the word out and drum up users, especially among its prized millennial demographic. However, Go90 dropped in app-tracking company App Annie's rankings of apps in Apple's App Store after its debut.
According to app-tracking company App Annie, Verizon's Go90 mobile video service landed at No. 14 in the "entertainment" category of Apple's U.S. App Store in its first 24 hours of availability, behind the likes of Netflix (No. 1), Hulu (#2), Kylie Jenner Official App (#8), Recolor- Coloring Book For Adults (#9) and Triller- Music Video Maker (#13). However, the app did end up ahead of Comcast's XFINITY TV Go (#19) and HBO NOW (#28).
The rights just keep on comin': Amazon Prime announced that it has landed exclusive streaming rights to hit series Mr. Robot, while Netflix-- despite increased focus on original content-- nabbed global streaming rights to three more hit series, locking in Colony, Zoo, and Jane the Virgin.
As Netflix moves forward with its focus on more original series, a new study by Ampere Analysis predicts that the SVOD provider will up its spending to $6 billion before 2018 as it tracks toward a library offering 50 percent original content.