As expected, Netflix today introduced cellular data controls to its mobile apps that will allow mobile users to adjust the settings of their Netflix video streams. The release of the feature comes just weeks after the disclosure that Netflix throttles the transmission of video it makes available to AT&T and Verizon because of those carriers' data overage charges.
Netflix wants viewers to quit browsing and start watching its massive catalog, and it's juicing up its content recommendation tech in order to convince them to do so. The first stop on its journey: figuring out which image associated with the title of a movie or TV series will convince a user to click into the content and watch it.
Netflix appears to be taking a cue from its increasingly mobile users and is rolling out in-app billing to a selected number of Android users in "all supported regions" via Google Play, Variety reports. The move is a big change for the SVOD provider, which previously only enabled setup and billing via its own website and app.
DisneyLife, the SVOD service launched last year in several countries outside the U.S., is off the screens of Chinese viewers according to Alibaba, the media company that licensed the service in the country. Ostensibly, DisneyLife was shut down for "service upgrades," but The Wall Street Journal, citing people familiar with the issue, said regulators put a halt to the service.
Amazon and Netflix may soon be racing neck and neck for subscribers, as Amazon adopted a monthly subscription tier that aligns closely to the top SVOD provider's streaming tiers. The news, coming just ahead of Netflix's first-quarter earnings report, may have contributed to a drop in Netflix share prices.
Cogent Communications may have faced a number of challenges in recent years, but BTIG Research has forecast that wholesale services and business services could drive double digit revenue growth in the first quarter of 2016, marking the first time it has done so since the second quarter of 2014.
CenturyLink has dropped to last place on Netflix's March ISP speed index of streaming video performance. According to the streaming video provider, CenturyLink slid to number 15 on the March ISP Speed Index with an average of 1.53 Mbps.
For the first time, Netflix led the pack in a Morgan Stanley-conducted viewer survey on original content. The SVOD provider was picked by 29 percent of respondents as having the best original programming, beating out HBO, which scored just 18 percent.
Investors who are worried that Netflix won't post significant increases in U.S. subscribers for the first quarter should relax, a Pacific Crest Securities analyst said, as the SVOD provider's international strategy will keep it on a meaningful growth track.
A divided FCC voted Thursday to move forward with proposed rules for mobile and fixed-line Internet service providers (ISPs) to protect consumers' privacy.