As more consumers are viewing online video services like Amazon, Hulu and Netflix on their TV screens, mobile smartphones or tablets, the question becomes: What are users' viewing behaviors?
According to SCTE President and CEO Mark Dzuban, Netflix and the threat of OTT is not the biggest of its cable operator members' worries. Not by a long shot.
Determining top SVOD provider Netflix's next move is sometimes difficult. Unless CEO Reed Hastings or content guru Ted Sarandos specifically makes a statement on their intentions, the way it strategizes content acquisition or creation isn't always clear. However, Hastings' recent comments on combating online video piracy made it clear that Netflix has a goal to get worldwide licensing rights to all of the content on Netflix, in every country.
T-Mobile US is planning to lure subscribers away from the competition with the promise of a year's worth of video streaming service Netflix with the purchase of a new Samsung Galaxy S6 or S6 Edge.
Illegal pirating of video services has taken on a new form: direct streaming of online video. The proliferation of low-cost SVOD services like Hulu and Netflix has done little to slow the rate of online video piracy.
SVOD provider Netflix, which launches in Australia on March 24, has taken a page out of HBO's marketing playbook. The company is reportedly "looking the other way" regarding VPN masking, which allows Aussies to access the U.S. region of its streaming service, in order to build hype around its upcoming local product, Mashable says.
The Wall Street Journal created a mild furor with an article suggesting that Internet service providers like Comcast may be working out deals with high-volume online video providers like HBO to give their data "special treatment," such as dedicated fast lanes. However, at least one media outlet is questioning the accuracy of the story.
Netflix might be on the verge of having a new way to expand its reach to international markets--via airlines traveling around the world.
HBO's decision to launch its standalone streaming video service, HBO Now, exclusively on Apple TV--with first availability in early April--has rearranged the streaming space by giving Apple exclusive rights to a premier content provider and leaving competing players Netflix, Amazon Prime and Roku to look on. For now.
Cord cutters--customers who are renouncing paid TV services from cable or telco operators in favor of over-the-top (OTT) services from the likes of Netflix and Amazon--still must pay around $100 a month in fees, according to the latest research.