It's clear that more viewers are turning away from cable and satellite to view TV programs and movies via an online video service provider, but as the OTT video market continues to evolve, there are a number of questions about user behaviors.
Softbank mobile customers will be able to sign up for Netflix service once the SVOD provider launches in Japan: the companies announced an agreement that makes it easier to subscribe to and pay for the online video service.
Responding to a state Office of Information Management and Technology report that public employees were spending between 100 and 300 hours streaming online video from services like Netflix and Hulu, Hawaii is blocking state workers' access to the streaming services while on the job.
If there was one common theme the top cable MSOs saw in the second-quarter results, it was that broadband subscriptions continued to rise as more video customers cut the cord in favor of online video alternatives like Netflix and Hulu.
By the end of the summer, Netflix will run all of its IT services in the public cloud. The SVOD provider said it is shutting down its last data center soon, the culmination of an initiative that began seven years ago.
In the wake of its cancellation of Steve van Zandt mobster dramedy Lilyhammer, Netflix announced its next original movie, Mascots. The Christopher Guest comedy is slated to premier sometime in 2016, according to an announcement on the provider's website.
As the market rolls into August and well into the third quarter, over-the-top video players and analysts are closely watching the next move that Netflix makes: officially launching in Japan. Slated to take place on Sept. 2, Netflix Japan will be the company's most significant international entry this year, and even CEO Reed Hastings expects a tough slog.
Keeping in line with comments made by CFO David Wells during its second-quarter earnings report, Netflix is moving ahead with its planned launch in Japan. The SVOD provider will debut there on Sept. 2, VentureBeat reports.
Subscription video on demand providers need to keep an eye on the "extremely high" churn rates endemic to the OTT video market segment, a new report from Parks Associates has found. In the past 12 months, 7 percent of U.S. broadband households have cancelled their Hulu Plus subscriptions, a number that represents about half of Hulu's subscriber base.
Five years from now, a viewer will turn on his or her television and see a host of content being offered that is tailored specifically to that individual. Not just a list of cable programs that are on, but a host of selections from TV programming to OTT content, to lifestyle and shopping recommendations-- all changing to suit the time of day or even the viewer's mood, so to speak. At least, that's what content providers want to happen.