A new economics study conducted by the University of Chicago indicated volume discounts usually fail to persuade mobile gamers to make purchases.
Google (NASDAQ: GOOG) has launched Playbook for Developers, a mobile app that provides developers with tips to help them grow their businesses on Google Play.
Mobile application installs could exceed 210 billion in 2020, according to International Data Corp (IDC).
Expect global mobile application revenue and app downloads to increase significantly over the next few years, according to Ovum. The technology analyst has predicted global mobile app revenue will increase from $36 billion in 2015 to $79 billion in 2020.
Netflix appears to be taking a cue from its increasingly mobile users and is rolling out in-app billing to a selected number of Android users in "all supported regions" via Google Play, Variety reports. The move is a big change for the SVOD provider, which previously only enabled setup and billing via its own website and app.
Since Facebook announced its live streaming capability last December, the social media giant has been testing its usability and popularity with its membership. Now, monetization is coming into the picture as E! Online announced it will stream a daily infotainment series, Live From E!, on Facebook.
Microsoft has added a mobile app development platform provider to its portfolio. The technology giant has acquired Xamarin, a company that allows C# and F# developers to build mobile apps on iOS, Android and Windows devices.What does Microsoft's acquisition of Xamarin mean for app developers?
Enterprise online video platform provider JW Player is taking a bold step into the mobile app world. The company launched a new open-source product, Apple TV App Builder, which enables online video providers to create an iOS streaming app with "minimal" time and effort to configure and launch.
Can video ads make free-to-play mobile apps more attractive? Several mobile game developers are testing the idea of incentivizing users who are unlikely to make in-app purchases by offering rewards and level-ups for watching a streamed video advertisement instead.
Google-run YouTube is moving ahead with support for the nascent virtual reality format, making it possible for users to upload and view the format on its over-the-top service. The videos currently can be viewed using Google's Cardboard VR viewer and an Android app provided by YouTube.