Can video ads make free-to-play mobile apps more attractive? Several mobile game developers are testing the idea of incentivizing users who are unlikely to make in-app purchases by offering rewards and level-ups for watching a streamed video advertisement instead.
Google-run YouTube is moving ahead with support for the nascent virtual reality format, making it possible for users to upload and view the format on its over-the-top service. The videos currently can be viewed using Google's Cardboard VR viewer and an Android app provided by YouTube.
DirecTV has included support for the new Apple Watch in the latest update to its iPhone app. The satellite carrier is the second big pay-TV company to extend an app for the much-anticipated new wearable, with Comcast announcing an Xfinity app for the device two weeks ago.
Live-streaming giant Twitch, working to stay ahead of new entrants in the live-streaming space, has come up with a way for multitasking gaming fans to keep up with game broadcasts while browsing for other things in Twitch's mobile app.
Culminating a broad-reaching licensing deal signed in October, Verizon announced Wednesday that it has added access to 24 live Viacom channels through its FiOS Mobile App.
Ad-supported online streaming service Popcornflix said its app has been downloaded more than 10 million times, a figure combined from app downloads to a number of devices including Roku players, game consoles, mobile devices and smart TVs.
The advantages of developing software for a device that stays pretty much glued to consumers 24 hours a day appear to be paying off. According to Yahoo!-owned mobile analytics firm Flurry, time spent on mobile devices has grown to 177 minutes per day on average, surpassing time spent with the TV, which stayed flat at 168 minutes per day.
Continuing its latest blitz to monetize its 552-episode large, 25-years-old classic animated series, The Simpsons, Fox's FX Networks will launch on Tuesday a comprehensive online platform dedicated to all things Springfield.
For smaller MCNs and for individual content creators, YouTube is a challenging space to turn a profit. Enter the next generation of online distributors: companies that are providing ways for content creators to post and publicize their videos beyond YouTube.
In a move that's certain to challenge the data-usage caps of many subscribers, Comcast has upgraded its TV Everywhere app to play on cellular networks.