More potential bidders have emerged for Hulu, and incumbent pay-TV distributors are now said to be among those interested in the online video company.
Both DirecTV and Time Warner Cable are considering bids to acquire Hulu, according to reports from Bloomberg.
Add Yahoo to the list of potential Hulu suitors. Yahoo CEO Marissa Mayer met recently with Hulu to discuss a possible acquisition of the online video site, the Wall Street Journal 's AllThingsD reported this week.
Reports continue to surface that new parties are evaluating Hulu as a potential acquisition target. Yahoo is the latest corporate name to come up in Hulu's reported sale discussions.
In today's spotlight, FierceOnlineVideo editor Josh Wein takes a look at the challenges Hulu could face in the long run if owners News Corp. , Walt Disney Co. a nd Comcast were to sell the online video distributor to Yahoo or another suitor.
In a glass half full/half empty conundrum, a pair of analyst reports reached the conclusion that connected devices are making inroads into the consumer's home entertainment setup, but are not ubiquitous by any stretch of the imagination.
Hello readers. I'm Josh Wein, FierceOnlineVideo 's new editor. Each Wednesday, I'll share my thoughts on the industry and send you the week's top stories. I'm excited to bring you my take on industry news and eager to hear yours.
Online video companies are in New York this week trying to convince marketers to spend more of their ad budgets with them. It's the second year of the Interactive Advertising Bureau's Digital NewFronts--online video's answer to the upfront ad buying season that occurs every spring in Manhattan.
Hulu has hired Guggenheim Partners to offer advice on a potential sale at the same time that the financial services company is reportedly considering its own bid, three sources told Reuters.
The increased presence of Internet-connected consumer electronics devices helped drive the over-the-top video market past the $8 billion revenue mark internationally in 2012, a 60 percent year-over-year growth, according to statistics compiled by ABI Research in its "OTT and Multi-screen Services Research Service."