Can Hulu package a live-streamed bundle of essential channels for under $40?
Hulu recently confirmed the imminent launch of its live TV streaming service, and now new details are leaking out about different pricing tiers for the service. According to Cord Cutter News, which obtained a survey Hulu is sending out to select subscribers, the basic package will start at $35 and will allow streaming to only one in-home device or mobile device. A $50 option allows for streaming to multiple devices.
Hulu is poised to go where Apple tried to go last year with the launch of a relatively skinny live-streamed pay-TV service bundle with robust coverage of the Big Four broadcast networks and significant number of national cable networks.
Showtime, like many other premium network providers, initially saw over the top players like Hulu and Amazon as a threat. But now the company sees those SVOD providers as a way to attract a new base of cord-nevers and cord-cutters. The company hopes that it will be able to also work with Netflix in the same capacity some day.
Disney CEO Bob Iger is pumped for Hulu's upcoming streaming TV service in part because of the leverage it will help provide in negotiating carriage deals with pay-TV providers.
Charter Communications CEO Tom Rutledge said his company, which just completed its acquisitions of Time Warner Cable and Bright House Networks, is pursuing integration of OTT services like Netflix and Hulu.
Hulu chief executive Mike Hopkins has confirmed that his company is developing a streaming pay-TV service.
Comcast's NBCUniversal unit is in talks with its partners in the joint venture Hulu, Disney and Fox, about joining the duo in providing networks to a live-streamed Hulu skinny bundle.
Hulu has programming agreements in place with Disney and Fox and is readying the launch a live-streamed skinny pay-TV bundle in early 2017, the Wall Street Journal reports.
Cablevision is now officially the first MSO to integrate Hulu into its set-tops as a native channel.