The number of U.S. households that stream over-the-top video using a subscription video on demand service has risen to 57 percent, according to a new report from Leichtman Research Group. Furthermore, 48 percent of U.S. adults stream either Amazon, Hulu or Netflix on a monthly basis.
Talks between Time Warner Cable and Hulu about the media giant buying a stake in the SVOD service have reportedly been heating up.
Operators in the pay-TV market have begun leveraging SVOD services to get a leg up on the competition, so it's not entirely surprising that wireless companies should do the same.
Subscription OTT services like Netflix, Amazon, Hulu and HBO Now are dominating the content discovery race, particularly among millennial-aged audiences. A new Digitalsmiths report found that 78.2 percent of users surveyed said that OTT providers' discovery functions make it easy for them to find content they want to watch.
As reports swirl that Hulu is in talks to sell a stake in its business to Time Warner, a few industry watchers see the deal as not likely to happen, particularly under Hulu's current licensing model of next-day availability of broadcast content. Making a few changes to that licensing model, however, might make the SVOD provider more attractive to potential buyers.
Time Warner Inc. is reportedly in talks to buy a stake in Hulu. The news comes a week after Time Warner chief Jeff Bewkes told investors the company would throttle back the sale of its programming to SVOD platforms.
LOS ANGELES-- T-Mobile US at its Uncarrier X event here announced Binge On, its new offering to provide video streaming from select online video providers at no extra charge to all its customers who subscribe to 3 GB or higher data plans. Much like its Music Freedom announcement, T-Mobile said that it currently supports free video streaming from 24 video providers, and that it would add more providers in the future based on customer and provider demand.
Comcast's NBCUniversal today took the wraps off its new subscription on demand streaming video service, Seeso, which will launch in January for $3.99 per month with a variety of comedy clips from existing NBC properties like Jimmy Fallon's Tonight Show alongside shows exclusive to the service from the likes of Community's Dan Harmon and the Upright Citizens Brigade comedy troupe.
Close to two weeks after Verizon's Go90 over-the-top mobile video application launched, its ranking and popularity in Apple's U.S. App Store has fallen while the app's standing in Google's Play Store has remained fairly consistent, according to app-tracking company App Annie.
Don't look for Hulu to expand into countries outside the U.S. anytime soon: its CEO, Mike Hopkins, told attendees at a Cannes, France event that while the global broadband market makes a compelling case for doing so, the SVOD provider is only going to look at potential expansion scenarios for now.