Close to two weeks after Verizon's Go90 over-the-top mobile video application launched, its ranking and popularity in Apple's U.S. App Store has fallen while the app's standing in Google's Play Store has remained fairly consistent, according to app-tracking company App Annie.
Don't look for Hulu to expand into countries outside the U.S. anytime soon: its CEO, Mike Hopkins, told attendees at a Cannes, France event that while the global broadband market makes a compelling case for doing so, the SVOD provider is only going to look at potential expansion scenarios for now.
Verizon's Go90 mobile video application launched late last week and is reportedly being abetted by an $80 million marketing campaign to get the word out and drum up users, especially among its prized millennial demographic. However, Go90 dropped in app-tracking company App Annie's rankings of apps in Apple's App Store after its debut.
According to app-tracking company App Annie, Verizon's Go90 mobile video service landed at No. 14 in the "entertainment" category of Apple's U.S. App Store in its first 24 hours of availability, behind the likes of Netflix (No. 1), Hulu (#2), Kylie Jenner Official App (#8), Recolor- Coloring Book For Adults (#9) and Triller- Music Video Maker (#13). However, the app did end up ahead of Comcast's XFINITY TV Go (#19) and HBO NOW (#28).
The rights just keep on comin': Amazon Prime announced that it has landed exclusive streaming rights to hit series Mr. Robot, while Netflix-- despite increased focus on original content-- nabbed global streaming rights to three more hit series, locking in Colony, Zoo, and Jane the Virgin.
Variety briefly uncovered an online demo of Comcast's new online video platform titled, tentatively at least, "Watchable."
In a move that signals yet another viewer-experience advantage for SVOD services, Hulu announced an $11.99-a-month commercial-free subscription option.
Move over, ad-supported Hulu: the streaming service is adding a third subscription tier, this time completely ad-free, for $11.99 per month. The widely rumored move was announced by the company in a blog post on its website.
Apple is reportedly the latest technology giant to approach Hollywood about producing original programming.
Illustrating a changing tide in the SVOD distribution business, pay-TV programmer Epix has shifted on-demand streaming of its content from Netflix to Hulu.