Showtime has debuted its standalone OTT service, eponymously named Showtime, a few days early of its previously stated July 12 target launch date.
While SVOD platforms like Netflix, Hulu and Amazon Prime Instant Video have been lauded for easy, immediate customer sign-up processes, the fact that exiting these services is just as convenient results in churn that is significantly higher than what is found in pay-TV.
Online video startup Pluto TV has signed a distribution deal with Hulu that will make all of Hulu's free, ad-supported content available on its website.
Hulu is continuing its bid to be a one-stop service for exclusive TV series and movies by announcing a content partnership with Showtime that will enable Hulu subscribers to sign up for the premium network's online service for considerably less than Showtime's standalone monthly rate. The move could be the first big cannon shot in a potential SVOD price war.
Hulu will begin offering Showtime's new stand-alone streaming service for $8.99 a month, a 20 percent discount from the standard price, starting ahead of the July 12 premiere of Showtime signature series Ray Donovan and Masters of Sex.
Add one more study to the litany of cord-cutting woes faced by pay-TV providers. According to a new Digitalsmiths study, 32.4 percent of current cable, satellite and IPTV subscribers say they're "on the fence" about keeping their service and would need enticement to stay. And consumers are increasingly aware of the expanded OTT options available to them, such as Sling TV, making for interesting times in the cable biz.
FierceCable examines the collapse of linear TV, as the cable industry looks to video-on-demand and TV Everywhere to counter over-the-top players. Special report
Pay-TV's first quarter earnings reports showed no definitive evidence that cord cutting is about to go viral. But the signs are troubling. In fact, an examination of linear TV ratings leads to a conclusion that television's disrupted, on-demand future isn't just inevitable, it's already here.
Broadcast TV networks not named ABC suffered a bit of a ratings hit as the NBA Finals swung into gear, with Game 1 stealing views away from NBC and CBS. But a poor broadcast showing may no longer be the kiss of death for struggling new series.
Number-three SVOD service Hulu, ever talented at shaping itself to meet market changes, is reshaping itself yet again, taking the "Plus" out of its name in an apparent effort to decrease confusion between its subscription and free services.