Illegal pirating of video services has taken on a new form: direct streaming of online video. The proliferation of low-cost SVOD services like Hulu and Netflix has done little to slow the rate of online video piracy.
AT&T Mobility is partnering with major brands including ExxonMobil, Macy's, Nationwide Insurance, Rite Aid, Direct Energy and Hulu to launch a new loyalty rewards program. The program, called "Plenti" and powered by American Express, will let customers earn and redeem points at any of the merchants in the coalition.
As cable operators and other pay-TV players raise rates on video service to deal with rising content costs, a growing base of consumers is cutting the cord and opting to use an online video service like Netflix or Hulu as their main entertainment source.
Hulu culminated a busy shopping week, announcing a deal Friday with MGM to acquire exclusive streaming rights to FX's Emmy-winning mini-series Fargo.
Just in time for those holiday streaming binges, a number of OTT players are getting in front of audiences. For one, former Hulu CEO Jason Kilar's new premium service, Vessel, is now open for video creators to upload content. Meanwhile, Amazon added the HBO Go app to its Fire TV streaming device, and Popcornflix became available on Microsoft's Xbox One in the U.S. and Canada.
With traditionally linear TV companies now at the point where they must invest significantly more in IP video delivery, and no clear monetization strategy yet gelling, investors want to know if TV is still a good bet. It is--if broadcasters and networks can wrap their heads around OTT delivery.
Discovery Communications announced its first-ever distribution agreement with Hulu Tuesday, putting popular cable reality series including Mythbusters, Say Yes to the Dress and Deadliest Catch on the SVOD service.
Seems like everyone and their mother is trying to launch a content service over the top these days. But so far, the ever-growing number of available streaming services has brought in real profit to only a few--even Netflix is struggling to maintain decent margins--while frustrating consumers searching for the content they want to watch. Could alliances between online video providers--rather than industry consolidation--help resolve these problems?
NEW YORK--Netflix may be an online disruptor, but it's still dependent on upstream content producers using traditional models. There's no money in transactional VOD. HBO never said it was going direct to consumers with its pure-play OTT service. And there are more eyeballs on Hulu's content than anywhere else. These are a few of the statements made by online video executives at the OTT Video Executive Summit held Tuesday here, in a panel session discussing the economics of over-the-top video.
Speaking at the Goldman Sachs Communicopia Conference in New York on Sept. 10, CBS Corp. CEO Les Moonves made it very clear. "We the networks should not be penalized because you the station do not negotiate retrans properly," he said.