The QPlay is a Wi-Fi-connected box that streams playlists from a variety of online video sources, which can then be shared with friends or the public.
A veteran NBC sales executive will lead Hulu's ad efforts.
Hulu executives recently promised to put more money into developing and acquiring TV shows for the site and in the last week, they've been delivering.
Viewers are hopping over to online video and cutting the cord in increasing numbers. Will broadcasters and cable operators be able to lure them back?
On the eve of Charter's offer to acquire Time Warner Cable, top executives at technology vendors TiVo and ActiveVideo told FierceCable that a Charter-TWC marriage could drive growth for their companies as the major MSOs look to introduce new products, including cloud-based program guides capable of delivering Netflix content on TV.
New Hulu CEO Mike Hopkins said Wednesday that he expects the online video provider will generate $1 billion in revenue for 2013, up from $695 million in 2012.
TiVo CEO Tom Rogers said Tuesday that more U.S. operators have told the company that they want to offer Netflix to their pay TV customers, but that Hollywood studios are blocking a service that some European providers are already including in their subscription bundles.
Hulu, having decided against selling itself to a pay-TV distributor earlier this year, is now in talks with cable operators and other TV providers about the possibility of partnering with them, according to a report in the Wall Street Journal.
Nearly 10 months after Jason Kilar announced his departure from Hulu, Mike Hopkins, a Hulu board member and Fox executive, won the top job.
Three months after announcing they'd invest $750 million in Hulu, owners 21 st Century Fox, Walt Disney Co. and NBCUniversal named Fox Networks veteran Mike Hopkins CEO of the Netflix rival.