Illustrating a changing tide in the SVOD distribution business, pay-TV programmer Epix has shifted on-demand streaming of its content from Netflix to Hulu.
Hulu is implementing a programmatic advertising solution powered by LiveRail and supported by Oracle, marking its first foray into the automated ad buying and selling marketplace. The mixed subscription-and-ad-supported provider is making its premium ad inventory available across its desktop, mobile and connected TV platforms.
Atlantic Broadband said it is now the 12th largest cable operator in the United States thanks to its just-completed acquisition of MetroCast from Harron Communications for $200 million. Announced in June, the closing of the deal solidifies Atlantic Broadband's owner, Canada's Cogeco Cable, as a notable player in the U.S. cable market.
Responding to a state Office of Information Management and Technology report that public employees were spending between 100 and 300 hours streaming online video from services like Netflix and Hulu, Hawaii is blocking state workers' access to the streaming services while on the job.
Subscription video on demand providers need to keep an eye on the "extremely high" churn rates endemic to the OTT video market segment, a new report from Parks Associates has found. In the past 12 months, 7 percent of U.S. broadband households have cancelled their Hulu Plus subscriptions, a number that represents about half of Hulu's subscriber base.
BOSTON--Cable operators that integrate Hulu's over-the-top video service into their lineup will get, in return, happier subscribers who are much less likely to churn. At least, that's the value proposition put forth by Hulu's Jim Galley, director of the company's distribution and strategic partnerships, in a panel session at The Independent Show here.
Seeking to keep its much larger SVOD rival, Netflix, within shouting distance, Hulu is contemplating the inclusion of a higher-priced, ad-free service.
Hulu has been on a tear for the last few months when it comes to locking in exclusive deals for older TV content like Seinfeld, guaranteeing that it will have sought-after series for several years to come. But what happens after those deals expire? Hulu had better have some more good cards to play, because content-hungry competitors are storming in.
Showtime has debuted its standalone OTT service, eponymously named Showtime, a few days early of its previously stated July 12 target launch date.
While SVOD platforms like Netflix, Hulu and Amazon Prime Instant Video have been lauded for easy, immediate customer sign-up processes, the fact that exiting these services is just as convenient results in churn that is significantly higher than what is found in pay-TV.