The Diffusion Group

Latest Headlines

Latest Headlines

'Doomed before it starts': HBO's OTT service to run at a pricey $15 a month, report says

HBO's new streaming service will be priced at around $15 per month, an uncompetitive $6 higher than Netflix's most common $8.99 plan. This is according to a Monday report in The Information, which cites an unnamed source said to be familiar with the HBO service's development.

Authentication is not the problem with TV Everywhere, TDG study finds

Scratch difficult authentication from the list of speculative reasons why TV Everywhere isn't a widely popular consumer pay-TV product. Polling 758 users of pay-TV's broad multiscreen...

Study finds only 17% of U.S. broadband users are aware of 4K

If 4K/Ultra-HD is to become a consumer electronics phenomenon on par with HD a decade ago, it will have come from humble beginnings: A new Diffusion Group study shows the technology suffers from low consumer awareness but very high price sensitivity.

TDG: Connected TV users more likely to snip cord

Adults with connected TVs are "twice as likely" to cut the cord--or at least shave it a bit--as their counterparts with dumb TVs, the latest research from The Diffusion Group has found.

TDG: Add live linear programming to TV Everywhere

The Diffusion Group has published a new white paper which suggests that the key to boosting consumer interest in TV Everywhere offering is to add live linear programming to the mix.

'Pay TV refugees' seen populating 13% of U.S. broadband households

There are 11 million broadband households in the United States comprised of cord cutters and cord nevers who do not subscribe to pay TV services. This group, lumped together as "pay TV refugees," now makes up about 13 percent of the entire U.S. broadband household universe.

TDG: iPads drive increased TV viewing

Tablet computers such as Apple's iPad are helping to drive increased TV viewing, rather than cannibalize ratings, according to a research report from The Diffusion Group.