If 4K/Ultra-HD is to become a consumer electronics phenomenon on par with HD a decade ago, it will have come from humble beginnings: A new Diffusion Group study shows the technology suffers from low consumer awareness but very high price sensitivity.
Adults with connected TVs are "twice as likely" to cut the cord--or at least shave it a bit--as their counterparts with dumb TVs, the latest research from The Diffusion Group has found.
The Diffusion Group has published a new white paper which suggests that the key to boosting consumer interest in TV Everywhere offering is to add live linear programming to the mix.
There are 11 million broadband households in the United States comprised of cord cutters and cord nevers who do not subscribe to pay TV services. This group, lumped together as "pay TV refugees," now makes up about 13 percent of the entire U.S. broadband household universe.
Tablet computers such as Apple's iPad are helping to drive increased TV viewing, rather than cannibalize ratings, according to a research report from The Diffusion Group.