Cablevision has introduced a new broadband offering specifically targeted to "cord cutters and cord nevers," packaging its Optimum broadband service with a Mohu Leaf digital TV antenna.
Speaking to a packed Las Vegas Convention Center ballroom at the National Association of Broadcasters 2015 Conference here, FCC Chairman Tom Wheeler said the pay-TV industry is in decline, and broadcasters should take advantage of the emerging cord-cutting trend.
High-profile media analyst Craig Moffett doesn't believe Sling TV, Sony's PlayStation Vue or Apple's upcoming pay-TV service will be revolutionary enough have a profound impact on the indigenous cable, satellite and IPTV industry.
I can't say I'm not intrigued by the possibility--seemingly real this time--that Apple will launch a streaming pay-TV service. But at the end of the day, will it really matter to me if I'm seeing it via a groundbreaking $40-a-month OTT service, or the TV Everywhere component of a stripped down $40-a-month traditional cable package?
You did it, fashionably bearded millennial consumer. You unscrewed that coax from the cable box and stuck it straight into the eye of the man! Now it's time reap the savings reward, right? Not so fast.
In my latest feature I take a look at the costs involved in cutting the cord. Even though I stuck to average broadband prices and the most popular streaming services and equipment in estimating these numbers, the breakdown confirmed a couple of big problems with living the cord-cutting dream.
Let me first say that I'm not a cord cutter. Really, I'm not. I'm just experimenting. Lots of guys who aren't cord cutters do it. But after two weeks of liberation from packaged video entertainment programming, I've reached some interesting conclusions.
If there was a unifying theory at Digital Entertainment World this week, it was that of Ralf Jacob, chief revenue officer for Verizon Digital Media Services: The check is already in the mail for bundled cable, satellite and telecommunications programming services, and we're about to see cord-cutting statistics shoot up like a media technology conference sushi buffet line.
Reviews of Dish Network's new OTT service generally say that it is technologically elegant, but lacking in the breadth and depth of programming necessary to render it "game-changing." Yet Sling TV has a few key differentiating factors that make it more than just a cheaper version of cable.
A recent survey by Parks Associates found that 17 percent of U.S. broadband households are likely to subscribe to HBO's over-the-top video service, once it launches this spring. That's an encouraging number, but not exactly an overwhelming pledge to try OTT services. Could Dish Network's new OTT offering, Sling TV, sway those cord-maybes?