What's a cord-cutter's viewing experience like? I recently had the chance to sign up for Aereo when the service launched in late August in the Boston area. With online video streaming equipment in place on all of my TV sets and devices, and subscriptions to a few OTT services already in place, a service streaming local broadcast signals from a leased antenna seemed like the icing on the online video cake.
Brand loyalty isn't what it used to be, at least not in the pay TV industry, as the cord cutting trend appears to be picking up steam. But are subscribers really cutting the cord, or just shifting to a service, like IPTV, that they perceive to be better?
A Canadian research firm continues to suggest that cord cutting is the reason why Canadian MVPDs ended up losing a net 19,624 subscribers in the second quarter, even though statistics seem to indicate the losses were only among incumbent cable operators.
Former cable and satellite TV consumers who cut the cord on pay TV subscriptions are beginning return to subscription TV services, according to a report released Monday from Research and Markets.
This week, I attended my first trade show, the NCTA Cable Show, in Washington, D.C. Among all the products, vendors, solutions providers and cable networks, one common theme stood out to me: the importance of a seamlessly integrated multiscreen experience.
The National Association of Broadcasters show in Las Vegas this week comes at a time when the cable TV industry is seeing a new threat: A rise in the number of so-called "zero TV" households.
Cord-cutting is only attractive if there's lots of quality content and it's not expensive. Both of those factors could be going away soon--or at lease be substantially diminished--according to Darren Feher, CEO of Conviva, who expects that higher fees and less content will become the norm as the online video space finds its footing.
Over-the-top (OTT) video offerings, a stagnant economy and ongoing and new competition from outside sources such as IPTV players are combining to hammer the cable industry's subscriber base, the most recent Television Intelligence Report from IHS Screen Digest found.
There are 11 million broadband households in the United States comprised of cord cutters and cord nevers who do not subscribe to pay TV services. This group, lumped together as "pay TV refugees," now makes up about 13 percent of the entire U.S. broadband household universe.
There appears to be room enough for both traditional pay TV and OTT when consumers can get the right mix of both--with a dash of social interactivity thrown in as seasoning, an Ericsson Consumer Insight Summary Report concludes. According to the report, "only 7 percent (of consumers) have canceled their TV packages since 2011."