Tag:

cord cutters

Latest Headlines

Latest Headlines

Bad OTT experience could chase cord cutters back to pay TV

NEW YORK--While a new generation of cord nevers may be willing to put up with occasional poor streaming quality of online video, cord cutters--that coveted group of past pay-TV subscribers who have ditched linear video service for Internet viewing--might return to the pay-TV fold if their streaming experience is bad.

Cord-cutting accelerates as pay-TV sub losses double to 179K

Pay-TV operators lost a total of 179,000 video subscribers in the third quarter, more than double the 83,000 lost in Q3 2013. On Friday, that was definitive evidence enough for the Wall Street Journal to loudly declare that "'Cord cutting' is accelerating as more consumers drop cable and satellite-TV connections."

Cord cutters and cord nevers: a tale of two streamers

The differences between cord cutters and cord nevers is so pronounced that "any company targeting these consumers must think in terms of two distinct packaging and pricing strategies," an online video research firm says.

Broadband homes without pay-TV up 5 percent in 3 years, TDG says

The growing portion of U.S. broadband homes without a pay-TV subscription has reached 14 percent, up from 9 percent in 2011, according to a new study from The Diffusion Group.

Running the numbers on a la carte vs. pay-TV

Fresh off last week's big a la carte programming announcements from HBO and CBS, gleeful cord cutters are crunching the numbers, adding up the monthly bills on the SVOD series they'll need to once and for all ditch that dreaded cable bill. As TV News Check shows, you can cobble quite a few of these services together and still come out way ahead in terms of the average monthly pay-TV bill.

WSJ: Consumers not cutting the cord, they're 'shaving' it

Since 2010, the top 40 most widely distributed cable channels have lost an average of 3.2 million subscribers, or 3 percent of their distribution. However, these networks' attrition doesn't match up with any overall decline in pay-TV usage, which despite a lot of sturm und drang, has only seen minimal sub loss.

Pay TV operators cater OTT to generation of cord nevers

When you're watching a whole new generation forsake your distribution scheme, and you're seeing your advertising dollars slip away to digital platforms, you do what you have to do to survive. That's a philosophy many pay-TV providers are beginning to adopt as they develop lower-priced offerings that cater to a cord-reluctant generation of millennials. FierceCable Editor Dan Frankel takes a closer look at pay-TV's OTT shift. Special Report

Cord maybes: Pay-TV chases millennials with OTT services, but success is hardly guaranteed

Programmers are suddenly willing to play ball with OTT insurgents and are conceding to pared-down bundles targeted to millennials. But is their desperation a good thing?

AT&T tries to lure cord-nevers with $40 intro bundle

With Dish Network and Sony still working out the nitty-gritty content details of their respective over-the-top TV services, AT&T made its own grab for cable-wary cord-cutters and cord-nevers, announcing a $40 U-verse introductory package that offers broadband, a slimmed-down cable package, HBO and Amazon Prime membership. The caveat? The deal lasts just one year, after which subscribers must take a higher-priced, traditional IPTV bundle.

AT&T packs $40 skinny bundle targeting cord-cutters

Trying its hand at an emerging pay-TV industry strategy of hooking previously uninitiated customers with stripped-down programming packages, AT&T will soon bundle broadband service, a limited number of basic cable channels, HBO and--wait for it--Amazon Prime for $40 a month.