Adobe is adding cross-platform measurement to its Primetime multiscreen delivery offering and teaming with comScore to better measure and target viewers in multiscreen environments.
Digital video, once considered a way to extend a traditional TV broadcaster's audience reach, is rapidly coming into its own. A new comScore report reveals that the rapid expansion of mobile viewing is making it possible marketers to match online audience reach levels with those of television for the first time ever.
The third-quarter earnings season is starting to wind down, and major audience measurement firms including Nielsen, comScore and Rentrak considered the impact of social media on content ratings. FierceOnlineVideo monitored reports from these three firms, grabbing a weekly snapshot from each. Special report
As we complete the third full quarter in which major audience measurement firms including Nielsen, comScore and Rentrak considered the impact of social media on content ratings, it's interesting to see how that engagement is shaping the entertainment landscape.
Digital measurement firm comScore is acquiring set-top box data measurement specialist Rentrak in an all-stock, share-for-share merger that could set venerable TV ratings firm Nielsen back on its heels.
FierceOnlineVideo takes a look at how over-the-top video viewers are watching, accessing and talking about the content they're seeing, drawing on numbers from the second quarter from some of the top audience measurement firms including Nielsen, comScore and Rentrak. Special report
At the end of the first quarter of this year, I took a snapshot of some of the measurement data being released by three of the most prominent audience ratings firms in the U.S.: Nielsen, of course, Rentrak and comScore. Nielsen had just begun to follow the lead of its younger, more multiscreen-concentrated cousins and added a social media engagement metric to its ratings reports, and so for the first time the industry had a chance to compare how each firm was looking at engagement around TV series both on traditional television and online.
How are audiences watching video today? FierceOnlineVideo takes a look at how OTT viewers are watching, accessing and talking about the content they're seeing, drawing on numbers reported by some of the top audience measurement firms including Nielsen, comScore and Rentrak.
Yahoo is fighting online ad fraud by partnering with several third-party measurement companies, including comScore, DoubleVerify, Integral Ad Science, Moat and others, to enable independent verification of display and online video ads that appear on its sites. The move allows advertisers running campaigns on Yahoo to choose from a number of different measurement solutions to verify that they're getting appropriate returns on the money spent to place ads.
What are online audiences watching this year? How are they engaging with their content across platforms? In this quarterly update we'll present some raw stats released by online audience measurement firms including comScore, Rentrak and Nielsen.