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Comscore

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Latest Headlines

ComScore: Mobile apps now account for more than half of all digital media time

"May turned out to be a banner month for mobile," research firm comScore noted, pointing to its new research showing that mobile platforms--smartphones and tablets--combined to account for 60 percent of "total digital media time spent," up from 50 percent a year ago. The firm also said that mobile apps accounted for more than half of all digital media time spent in May at 51 percent.

NFV a dominant theme at this year's TM Forum Live

It's not always easy to condense an event into a few words, but in the case of tthis year's TM Forum Live, key buzzwords immediately spring to mind: NFV--the much-discussed Network Functions Virtualisation--big data analytics and the digital enterprise.

Online video holds steady against linear TV options

The number of online video viewers keeps growing steadily, and those who have completely cut the cord from pay TV are happy with their decision, a pair of newly released reports from comScore and nScreen Media reveal. But pay-TV providers are battling the trend.

Can online video advertising outpace TV ads? Skeptics sound off

A financial analyst is pouring water on recent studies that say online video advertising will overtake TV ads within the next few years. Television still has much greater reach than online video, with 115.6 million TV homes in the United States, and isn't likely to end its reign anytime soon.

ComScore: Apple is the top U.S. smartphone maker

Google's Android regained some U.S. market share as of the end of October after losing share last spring, according to a new report from digital research firm comScore. The firm also reported that Apple is the No.1 smartphone maker in the U.S. with 40.6 percent share. 

For wireless carriers, the smartphone party is ending

According to a detailed report from New Street Research analyst Jonathan Chaplin on wireless carriers in the first quarter, fewer people are buying smartphones. This means that wireless carriers as a group will no longer benefit from millions of people upgrading from a feature phone to a smartphone--those who want smartphones already have them, and those who don't most likely won't buy one anytime soon.

Report: Europeans more digitally engaged than ever before

Nearly 60 per cent of mobile users in France, Germany, Italy, Spain and the UK (the EU5) owned a smartphone in the three-month average ending December 2012, according to a comScore's report.

Ads becoming a routine part of online video viewing

Consumers moving to online video to avoid watching ads are finding less relief and more pitches as the number of ads in digital content grew by about two-thirds between December 2011 and December 2012.

Reports: Google wants to buy a chunk of VEVO

Google is reportedly looking to put $50 million into music video service VEVO, with the goal of keeping VEVO's music videos on its YouTube online video service.

Google dominates December online video ranks

Google, thanks to its YouTube property, continued to dominate as the top online video content provider in December, according to the latest data from the comScore Video Metrix service.