With Dish Network and Sony still working out the nitty-gritty content details of their respective over-the-top TV services, AT&T made its own grab for cable-wary cord-cutters and cord-nevers, announcing a $40 U-verse introductory package that offers broadband, a slimmed-down cable package, HBO and Amazon Prime membership. The caveat? The deal lasts just one year, after which subscribers must take a higher-priced, traditional IPTV bundle.
AT&T is serving up a new promotional offer that gives U-verse customers a bundle of broadband, HBO and a year of Amazon Prime for $40 for one year.
Trying its hand at an emerging pay-TV industry strategy of hooking previously uninitiated customers with stripped-down programming packages, AT&T will soon bundle broadband service, a limited number of basic cable channels, HBO and--wait for it--Amazon Prime for $40 a month.
Video streams on Amazon's Prime Instant Video service "nearly tripled" and net sales were up 23 percent for Amazon, but the cost of doing business took a chunk out of overall profits.
Online video has become a Wild West shootout with new media company gunslingers battling to sign programmers to long-term deals. The latest winner in the battle--although the war has just begun--is Amazon, which signed an exclusive multiyear online deal with HBO.
Amazon Instant Video customers who own an Apple TV just got an easier way to watch online TV shows and movies they buy through the online retailer on their TV sets.
This week, while the broadcast networks' prime time schedules are winding down for summer, Netflix will add a new season of "Arrested Development" to its library. And with the franchise's built-in fan base, the new season is about the closest thing to a sure bet currently found in original online video production.
Netflix said it believes HBO will be its biggest long-term competitor among TV networks. HBO has bid against Netflix on many original projects and recently won long-term exclusive domestic movie rights from Universal and Fox, Netflix said.
Hulu announced it will close 2012 with more than 3 million paying Hulu Plus subscribers, a huge coup for the company that also offers a version of the same service, albeit with less content, for free. In a Hulu blog, Jason Kilar, CEO of the company, also announced the company would finish the year with $695 million in revenue, a more than 65 percent increase over 2011.
Verizon and Redbox, collaborators in a joint venture since February, have trickled out some more details about how that venture will work, including its name, "Redbox Instant by Verizon," and its executive team, starting with CEO Shawn Strickland, previously president of Verizon's New York south/east region.