For the last decade, channels like Bravo, A&E and TLC built powerful presences in the earnings reports of their corporate parents through inexpensively produced reality shows. Finding a bunch of unpolished New Jersey kids just being their obnoxious selves could render a ratings gold mine.
Citing its usual assortment of unnamed sources, the New York Post reports that Amazon is on the cusp of launching an advertising-supported over-the-top service.
Whether it is Netflix, Hulu or Amazon Prime, it's clear that consumers have a plethora of online video choices they can access via their broadband lines.
The top three SVOD services, Netflix, Hulu and Amazon Prime, will collectively spend $6.8 billion to acquire already produced, non-original, "off-network" programming next year. That is 31 percent more than the $5.2 million they'll spend in 2014.
Redbox Instant by Verizon, the joint venture that attempted to meld online video content with disc rentals, will deliver its last video rental by the end of Oct. 7, the joint venture confirmed in a terse Web post.
With Dish Network and Sony still working out the nitty-gritty content details of their respective over-the-top TV services, AT&T made its own grab for cable-wary cord-cutters and cord-nevers, announcing a $40 U-verse introductory package that offers broadband, a slimmed-down cable package, HBO and Amazon Prime membership. The caveat? The deal lasts just one year, after which subscribers must take a higher-priced, traditional IPTV bundle.
AT&T is serving up a new promotional offer that gives U-verse customers a bundle of broadband, HBO and a year of Amazon Prime for $40 for one year.
Trying its hand at an emerging pay-TV industry strategy of hooking previously uninitiated customers with stripped-down programming packages, AT&T will soon bundle broadband service, a limited number of basic cable channels, HBO and--wait for it--Amazon Prime for $40 a month.
Video streams on Amazon's Prime Instant Video service "nearly tripled" and net sales were up 23 percent for Amazon, but the cost of doing business took a chunk out of overall profits.
Online video has become a Wild West shootout with new media company gunslingers battling to sign programmers to long-term deals. The latest winner in the battle--although the war has just begun--is Amazon, which signed an exclusive multiyear online deal with HBO.