While SVOD platforms like Netflix, Hulu and Amazon Prime Instant Video have been lauded for easy, immediate customer sign-up processes, the fact that exiting these services is just as convenient results in churn that is significantly higher than what is found in pay-TV.
Amazon announced that it is following Netflix into the high-dynamic-range arena, making its original series available in HDR on its Prime Instant Video service later this year.
Amazon may be putting a new twist on the idea of "freemium" apps, but developers on Twitter sound like they're not so sure about the concept.
The cord-cutting world is rife with "cord cheaters," says The Diffusions Group (TDG), putting a catchy new label on those who borrow/steal authentication credentials to watch subscription-based streaming services.
HBO's decision to launch its standalone streaming video service, HBO Now, exclusively on Apple TV--with first availability in early April--has rearranged the streaming space by giving Apple exclusive rights to a premier content provider and leaving competing players Netflix, Amazon Prime and Roku to look on. For now.
Let me first say that I'm not a cord cutter. Really, I'm not. I'm just experimenting. Lots of guys who aren't cord cutters do it. But after two weeks of liberation from packaged video entertainment programming, I've reached some interesting conclusions.
Customers who join Amazon Prime specifically to stream video through its Prime Instant Video service tend to buy more often from other areas of the retail giant's website as well. And while it doesn't seem like much, it's important to note that Prime membership overall increased 53 percent in 2014.
For the last decade, channels like Bravo, A&E and TLC built powerful presences in the earnings reports of their corporate parents through inexpensively produced reality shows. Finding a bunch of unpolished New Jersey kids just being their obnoxious selves could render a ratings gold mine.
Citing its usual assortment of unnamed sources, the New York Post reports that Amazon is on the cusp of launching an advertising-supported over-the-top service.
Whether it is Netflix, Hulu or Amazon Prime, it's clear that consumers have a plethora of online video choices they can access via their broadband lines.