advertising news from FierceOnlineVideo

San Jose, CA - Monetizing online video in today's environment is a "good news, bad news" story, said YouTube's Larry Hoffner at Streaming Media West. Hoffner, director of content partnerships at... Read more >>

comScore released online video metrics today, which report that Americans watched 556 million hours of online video in July. Five. Hundred. Fifty-six. Million. Hours. In case you were wondering,... Read more >>

In an increased effort to recoup its $1.65 billion investment, Google recently increased the amount of ads running with video clips on YouTube players embedded in other websites. Most clips viewed... Read more >>

Ovum has mapped out a number of survival tips for advertising in what it calls the "short-form video jungle." Leading the charge in giving best practices advice is BT Podshow President Adam Curry... Read more >>