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Yahoo! developing longer-form video content

September 30, 2009 — 10:10am ET | By Pete Wylie

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It appears Yahoo! is attempting to define its baffling online video strategy, as it announced Tuesday that it is developing ideas for longer form online video content, according to a CNET article. The search company is seeking ideas for online video shows, which will be both scripted and unscripted, that run a little longer than five minutes per installment and fit into one of four categories: news, sports, entertainment or finance.

Yahoo! has seen success with shorter content around primetime TV recaps and its very popular fantasy sports leagues, among other programming types, but has yet to develop a coherent strategy of how it will incorporate online video into its media offerings. CEO Carol Bartz, who is winding down units like crazy--including $160 million video bust Maven Networks--has hinted that media will be a focus of the company as it restructures in an attempt to regain momentum lost to Google.

For more:
- see the CNET article here