Warner Bros. New Age Distribution Plan

The Warner Bros. Television Group has signed up a group of new age preferred partners in the online video space, including Dailymotion, Joost, Sling Media, TiVo and Veoh Networks. Warner will work with the cadre to launch and deliver TheWB.com and KidsWB.com.

The two new advertiser-supported broadband "destinations" (i.e. portals, web sites) will launch in mid-September and gain additional reach to a much larger online audience. Advertisers will be able to target consumers through the studio's programming. The distributors will be able to offer full-length episodes of programming, plus some select exclusive original programming exclusively for the online crowd.

But wait, there's more! Two new themed channels will be launched as well: Classics WBTV and a Sci Fi channel.

The WB is going after the 16-34 sweet-spot demographic, highly coveted by advertisers for their free spending habits on consumer goods. A combination of original programming and re-release of some of The WB Networks' most popular series is expected to ring the advertising cash register, while children 6-12 will be hit with youth-oriented programming including the libraries of animated characters and shows.

For more:
- WB inks web deals reports AdWeek

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