Viewing Army of the Young

Nielsen Online has announced that kids consume more streams than those over 18, and spent more time watching online video from home in April. It's a finding that will put another shiver down the spine of broadcast TV executives.

According to the Nielsen data, kids 2-11 viewed an average of 51 streams and 118 minutes of online video per person during the month while teens 12-17 viewed an average of 74 streams and 132 minutes of online video. Elderly over the age of 18 viewed an average of 44 streams and 99 minutes of online video.

Disney Records lead online video destinations among kids 2-11 when ranked by unique viewer composition (50 percent), with EverythingGirl.com and MyePets following (48 percent each). Stickam was the top online video destination among teens 12-17 with 44 percent unique viewers, followed by Buzznet.com and Atlantic Records with 43 percent each.

Bottom line: the web provides another platform for kids and teens to pursue their interest in TV shows, toys, movies and music, a fact that will make some companies happy and public interest groups concerned.

For more:
- Nielsen Online's Kids Online Video Viewing report

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