upLynk emerges with HD adaptive video streaming technology platform

CMO: non-proprietary streaming format reduces costs
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Streaming video management software as a service (SaaS) provider upLynk has "emerged from stealth mode" with an HD adaptive streaming platform that it says enables streaming broadcast-quality video "to all devices."

According to an upLynk press release, the platform already has support from the Disney/ABC Television Group, which chose it to deliver its content across multiple platforms. It's currently used to manage video encoding and content delivery for Web, mobile and tablet streaming apps for the ABC Player, ABC Family and WATCH Disney apps, the vendor said.

upLynk's platform encodes video content "in the cloud with a single, non-proprietary adaptive format that enables video to play on all major platforms and devices such as iOS, Android, Windows 8, Roku and all PC/Mac/Linux browser combinations," the press release said.

Even better than being present-ready, the platform is future-ready, upLynk said, claiming it will work on devices that "have not yet been invented."

"upLynk is changing the way broadcasters stream video by collapsing the traditional video workflow," Ken Brueck, the company's chief marketing officer, said in the news release. "By using a single, non-proprietary adaptive streaming format across all major devices and platforms, upLynk delivers a simpler, more scalable solution than traditional methods, while significantly reducing costs."

For more:
- upLynk issued this press release

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