TV.com now open to international audiences

CBS-owned TV.com announced Tuesday that it will now offer some selected online video content to international audiences. Content available currently is mostly older titles like Love Boat and Star Trek and CBS news content, but CBS Interactive vice president Anthony Soohoo said TV.com is considering offering more recent long-form content to its international audience in the future.

TV.com appears to be attempting to differentiate from competitor Hulu.com with this announcement, as Hulu's content is currently not available to ithe rest of the world.

Granted, studios and content owners are very wary of giving international distribution rights to a free online video site, as it is seen as a direct substitute for DVD purchases and other revenue streams. But if TV.com's initial trial works well and it manages to adequately protect the content it is distributing, it could see increased traction with international audiences and advertisers alike.

Hulu pulled its content from TV.com last week after allowing TV.com to embed Hulu online video content for some time. Coupled with that news, TV.com's international announcement indicates that the battle between the two Big Four-backed companies is just heating up.

For more:
- see the Contentinople article here 

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