Tremor Media CEO bullish on 2009 online video ads

While other companies in the online video space cut payrolls and burn rates, video ad network Tremor Media's CEO Jason Glickman said his company is growing and thriving. In an interview with Contentinople, Glickman said the company could be profitable if it weren't investing surpluses back into the business, including an aggressive expansion campaign in the major EU countries.

Tremor has continued to grow by leveraging a combination of technology deals with major media companies and revenue sharing from the sale of large inventories of video ads through these channels. Its Acudeo ad delivery software is delivered for free to the major media players and then it sells the ad space over the videos to agencies for a percentage of revenue.

Glickman was rather dismissive of other start-up ad networks including major competitor YuMe, which he said was riding high on Silicon Valley hype. However, Glickman did see Tremor's offerings as a good possible fit for partnerships with video platforms like Brightcove and thePlatform, according to the post.

YuMe and Tremor have both had success reaching consumers of online video, as they both are in ComScore's latest rankings of the top 20 companies in internet advertising reach. YuMe was ranked #14, while Tremor was ranked #11; Tremor has made up ground since the June 2008 ComScore report, when YuMe was ranked ahead of it. They both reach more than 100 million people, according to the report.

For more:
- see the Contentinople post here 

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