Start-up Nokeena Networks aims to lower cost of video delivery

Nokeena Networks, a Santa Clara, Calif.-based startup coming out of stealth mode, announced its first product, the Media Flow Director, and first customer, Break Media, on Tuesday. The Media Flow Director aims to reduce the cost of streaming video and other rich media files while providing a TV-like viewing experience.

Nokeena CEO Rajan Raghavan said the solution intelligently routes video traffic to eliminate over-provisioning of servers to accommodate a wide variety of video file formats and end-user transmission rates.

"Nokeena's goal is to provide media publishers and distributors with open solutions that enable a complete, television-like quality of experience at a massive scale but at a very low cost per media stream," Raghavan said. "With the Media Flow Director we've created a solution that lets media providers engage new and larger audiences without disrupting their existing infrastructure.  They are no longer trapped between the increasing demands of their customers and the constraints imposed by their delivery infrastructure." 

Nokeena is targeting content publishers and advertisers with its Media Flow Director, as well as CDNs attempting to lower caching expense while maintaining QoS. The product also is designed to scale seamlessly if a particular piece of content spikes in traffic due to viral sharing. Raghavan also noted that the Media Flow Director eliminates pre-buffering that is often wasted due to users exiting the video file before completion, lowering the total bandwidth usage to deliver video files. 

For more:
- see the Nokenna Networks press release here 

Related article
Akamai releases AdaptiveEdge Streaming for Microsoft Silverlight