SPOTLIGHT: More content for Netflix box, more boxes for service.

Netflix is getting more content partners lined up, says News.com. While execs aren't saying, YouTube and Hulu could be potential partners for Netflix "Watch it Now" streaming service. Rumors also say Sony and/or Microsoft will support the "Watch it Now" service on the PlayStation 3 and Xbox 360, respectively.

The $99 Netflix box, currently made by Roku and potentially by other manufacturers, is able to call up a live video stream through a network connection and feed it directly to a TV.

For more:
- News.com blogs about the Netflix adding content

Related articles:
Netflix and LG go for video on demand
Netflix: 20 Million Future Streaming Customers, DVD Peaking