"The Resistance" for EQAL

The web video producers who gave us "lonelygirl15," presents their latest offering, "LG15: The Resistance."

"The Resistance" is being shot in Los Angeles and is being syndicated through a number of top U.S. video sites, including YouTube, MySpaceTV, Hulu, imeem and Veoh. EQAL is producing 12 installments for season one, which launches online on September 20, and will air a new episode every Saturday. Fans can choose to watch the weekly episodes only, or they can immerse themselves in the broader LG15.com website which has "daily snippets" of content, including blog postings, polls and characters' video blogs.

Part soap opera, part deep conspiracy, the new series features teen characters (no surprise there; "lonelygirl15" was also allegedly a teen) facing their daily lives and a mysterious group seeking out young girls with a rare blood type.

Creators of the series fess up and say Joss Whedon, creator of "Buffy the Vampire Slayer" and "Dr. Horrible's Sing-along Blog," was their muse.

Advertising will include some display ads and overlays, but no preroll video, says EQAL. The company is also seeking to interest brands in product integration (placement) deals within the story if the products fit.

For more:
- AdWeek talks about "The Resistance." Article
- And so does CNet. Blog

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