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Plug-and-play online video company Fliqz raises $6M

January 21, 2009 — 10:15am ET | By Pete Wylie

Tools

Fliqz, the white label enterprise online video solutions company, announced the closing of $6 million in Series C funding in a round led by Triangle Peak Partners, LP; previous investor Mohr Davidow Ventures also participated.

Fliqz has amassed 35,000 publishers on its online video platform since its launch, and it plans to use the funding for further product development and planned international expansion, according to the company's release. The Emeryville, Calif.-based company claims to power online video on more sites than any other plug-and-play provider, with 1,000 new publishers a month selecting its solution.

"The adoption of video by web sites of all sizes marks the single greatest change in the online landscape since the ubiquitous adoption of email and web sites in the mid-1990's. Plug-and-play solutions are fueling this growth by removing the technical and financial barriers to mass adoption," said Benjamin Wayne, CEO of Fliqz. "The financial support and expertise of investors like Triangle Peak Partners and MDV provides valuable resources and experience as we continue to build on our success in serving this multi-billion dollar emerging market."

Fliqz primarily targets medium and small publishers with its easy-to-use and instantly customizable solution. Wayne touts his company's expertise with dealing with the needs of smaller publishers as a major part of the value Fliqz offers. The company aims to help these publishers monetize their online video assets in as simple a way as possible, by handling all back-end interfacing and providing end-to-end tools for all aspects of the online video publishing process.

"The widespread adoption of video is creating tremendous market growth," Dain DeGroff, Triangle Peak Partners, LP, said in a release. "Fliqz's extensive and rapidly growing customer base, robust yet intuitive technology, and seasoned management team make it uniquely positioned to take advantage of this exciting opportunity."