Online video on a tear in July, 21.4B videos viewed

Online video viewing metrics hit all times highs across the board in July, according to research from comScore. A record 158 million U.S. viewers took in a record 21.4 billion videos in the month, with YouTube, Viacom Digital, Microsoft Sites, Fox Interactive Media and Hulu ranking as the top five destinations.

Hulu continues to be a runaway success for its corporate parents NBC, News. Corp and now Disney, as it charted 457 million video views for the month. But, of course, that was barely a fraction of the video traffic generated by YouTube, which notched a simply staggering 8.95 billion video views. The growth trajectory for YouTube puts it on pace to serve more than 100 billion videos by year's end, just in the U.S, which is...frightening. Users are watching an average of 74 videos per month on YouTube now, and Google maintains it's headed for profitability with these user behavior statistics. Time will tell if storage and bandwidth costs to move and house all of this video derail those efforts.

For more:
- see the comScore data here 

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