NO, you can't make popcorn with a cell phone

A guerrilla marketing video showing a group of friends trying to cook kernels of popcorn with their cell phones has been played more than 9.4 million times over the past two works.  The video has quickly become an urban legend and will no doubt end up as a topic for "Mythbusters.".

Cardo Systems, a manufacturer of high-end Bluetooth mobile phone headsets, designed the videos to raise brand awareness; other videos are coming. The video was dreamed up by Cardo's marketing group and shot by Paris-based Last Fools.

Traffic to Cardo's website has doubled in the last two weeks and the videos have turned into an urban legend. People trying to duplicate the results post comments wondering what kind of cell phone or popcorn is needed.

While the video is popular, the trick is converting clicks and views into sales. Cardo is trying to figure out what rate of video impressions and embedding the video on other websites will translate into Bluetooth headset sales. It is also hoping to get people talking that their Bluetooth headsets reduce the amount of RF power going to users' ears.

For more:
- Marketing Daily scoop on Cardio Systems' Urban Legend Video

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