Nielsen report shows OV not hurting TV yet

Nielsen released its "Three Screen Report" Monday that indicated Americans are consuming more video content across devices, and that online video viewing is not having a negative effect on TV consumption. Average time watching TV, online video and mobile video all increased in the fourth quarter, showing a robust market for video content, and that online video has not yet proven to be a viable substitute for TV consumption, but rather an additive medium.

The average American watched a downright ridiculous 151 hours of TV a month for the quarter, which factors to roughly three hours per day (and you mean to tell me the country has a weight problem?). The study found the average online video watcher takes in about three hours per month, so the numbers are pretty clear about online video's impact on television.

Meanwhile, an average mobile video watcher consumed a little less than four hours of video on their device for the month, but the study notes that only about 11 million people viewed mobile video, which is paltry compared to the size of either the TV or online video audience.

"The American fascination with television and other video content is not easing up, as consumers keep turning to TV, Internet and mobile at record levels," said Susan Whiting, vice chair of The Nielsen Co., in a statement. "Viewers appear to be choosing the best screen available for their video consumption, weighing a variety of factors, including convenience, quality and access."

Nielsen's report reiterates the need for content publishers and distributors to develop a three-screen strategy in order to reach their target audiences wherever they want to consume video content. 

For more:
- Mediapost.com has an article here 

Related articles
Big four TV networks gain OV viewers
Viewing Army of the Young